how to attract the best retail candidates

How we attract the best candidates to our retail roles

Recruiting the best candidates for retail roles is essential for the success of any retail business. Having the right team in place can make a significant difference in customer satisfaction, sales, and overall store performance. Below is a guide that you may find helpful to structure your recruitment process in order to attract and hire top-notch talent for your retail positions.

Write Your Job Spec 

Creating a comprehensive job specification is the first step in attracting the right candidates. It ensures that both you and the candidates share the same expectations about the position. Your job spec should include the job title, general duties, day-to-day responsibilities, a brief company overview outlining your company’s culture and values, job location, and working hours, including likely shift patterns and contracted hours. Including these elements ensures candidates have a clear understanding of what the role involves and whether it aligns with their expectations and career goals. 

List Your Must-Have Skills and Attributes 

Identifying the essential skills and attributes for the role is critical. These should be based on the duties listed in your job spec and the characteristics of successful past hires. Some examples of “Must have” skills might include the ability to work certain shift, a particular visa, command of the English language and some customer-facing experience. Your “would like to have” attributes could range from previous experience in a deli or food retail store to experience using a particular POS system, or leadership potential.  

Compile Your Questions to Reflect Your Desired Attributes 

To effectively assess candidates, develop a set of questions that reflect the skills and attributes you are looking for. For example, if Customer Service Skills is high on your must-have list perhaps you include a question such as  “Can you describe a time when you turned a dissatisfied customer into a happy one?”. You can choose the skills that are most valued by you and compose a question on each topic.  By scoring each answer, you can objectively compare candidates and ensure you are making the best hiring decision. 

Prepare Your Pitch 

The interview is a two-way process.  While an interview is an important opportunity for you to fully screen candidates, it’s equally important to sell the role and your company to them. The second half of the interview should involve: 

→ Detailed Role Explanation: Clearly explain what the job entails, including tasks, responsibilities, and expectations. 

→ Benefits and Opportunities: Highlight the benefits of working with your company, such as employee discounts, health benefits, training programs, and career progression opportunities. 

→ Success Stories: Share examples of employees who have thrived in your company, demonstrating the potential for growth and success. 

This not only gives candidates a clear picture of what to expect but also gives you the chance to portray your company as an attractive place to work.  

Reply to Each Candidate Promptly 

Prompt communication is crucial. Whether you are offering the job, rejecting a candidate, or inviting them for a second interview, timely responses are essential. News travels fast, and a local store that doesn’t respond to applications or inform candidates of their status after an interview will likely see a drop in applications as word spreads. Additionally, as a retailer recently pointed out to me, these job seekers are often our customers first. Therefore, it’s crucial to protect the store’s reputation, regardless of the interview outcome! Clear and respectful communication enhances your company’s reputation and ensures candidates are not left in limbo. 

Job Offer 

When making a job offer, be enthusiastic and positive. Outline all benefits, big or small, to show the full value of the offer. Follow up verbal offers with a detailed written offer letter which includes; job details, salary, all immediate or long-term benefits, acceptance deadline, start date, and next steps.  

Call for Backup 

For junior roles, having a second opinion in the same interview can be beneficial. For more senior roles, conducting a second interview with another interviewer helps ensure a well-rounded assessment of the candidate. 

Trust Your Gut 

While structured interviews and scoring matter, trusting your gut is important too. If a candidate feels like a great cultural fit and matches your company values, that’s a strong sign they are right for you!  

For more information call us on 01 814 8747 or email nikki@excelrecruitment.com.

Future Proof Training New Bar Skills Training Course

New Bar Skills Training Course for the Hospitality Industry

Our sister company, Future Proof Training, is excited to announce their enhanced and comprehensive Bar Skills Training course, designed specifically to suit the hospitality industry. This program aims to elevate the standard of bar service, ensuring that hotel staff are not only friendly and competent but also highly skilled and attentive in what they do.

The training encompasses critical areas such as policies & procedures, allergens & ingredients, and hand & personal hygiene, ensuring adherence to industry standards and safety protocols. In addition to theoretical knowledge, the program includes practical skills like drink table service, ideal for enhancing wine service during dinners and events. Subsequently, the bar training course prepares staff for special occasions such as weddings and large gatherings. Mastering beverage service is essential for any and all occasions taking place in hotels, and the training covers practical fundamentals such as:

→ How to pour the perfect pint

→ Changing a keg and managing the fob

→ Learning how to do shorts, mixers preparation, and cocktails

→ Learning how to use multiple dispense units and much more

This course also addresses modern transactional needs with training on cash/cashless systems and tap/cash operations, ensuring smooth and efficient transactions. The training is conducted over a full day duration – simply pick the date that suits your team best to attend and the Future Proof Training team will do the rest.

In addition to bar skills training, they also offer comprehensive manual handling and HACCP training. These courses are designed to ensure that hotel staff are well-versed in essential safety protocols and food handling practices. By equipping your team with these skills, hotels can significantly reduce the risk of workplace injuries and ensure compliance with food safety regulations, ultimately leading to a safer and more efficient working environment.

Commenting on the announcement, Sharon Kavanagh, Future Proof Training Manager said, “These courses are fantastic for anyone in the hospitality industry. It makes life so much easier for hotel management by providing thorough and practical training for their staff. It’s also a great step towards enhancing the overall guest experience and maintaining high standards in service at all times.”

Get in touch with Sharon Kavanagh to enquire about training on 087 438 1084 or email Sharon at sharon.k@excelrecruitment.com! Spots fill up quickly, so act fast to secure your booking.

Recruitment Agency

Top reasons why you should use a recruitment agency

Getting the best from a recruitment agency! Our Director of Grocery Retail Recruitment, Nikki Murran, shares her top reasons on why you should engage with a recruitment agency, instead of going it alone. 

I wrote an article last year listing the benefits of using a recruitment agency when adding to your retail team. A shameless plug you ask? Perhaps, but also, good information to know when you are deciding whether to engage with an agency or go it alone. 

Whilst the benefits are numerous, ranging from expert industry advice and employer branding, to access to wider talent pools and better value for money, some retailers have told me they are still hesitant to reach out to recruiters for support as they are unsure of the process or how best to proceed when dealing with a professional recruiter. So, this month, I have put together some information about how the recruitment process works and some tips to follow when you are using a recruitment agency.  

Look for experts specific to your industry – your regional manager or support office will usually offer recommendations. You want to make sure you are using a recruiter that understands the vacancies you have, the market and location you are recruiting for. They should also be open and honest about the climate of the current job market. A good recruiter should give you feedback about packages being offered by competitors for similar roles, give you a salary guide for your role in the market, and also be willing to work within the budgets that you have rather than push you into a salary band that isn’t feasible for your store. 

Agree terms – be sure to ask your recruiter about the costs involved, when they are due, and what sort of policy is in place for candidates who leave. Your recruiter should be transparent with all this information from the outset.  

Information is king – Share as much information as you can about the business, your store, your team, the role, the package, and the benefits on offer. This allows your recruiter to upsell your business to the best candidates on the market. The more information you give them, the more attractive your job becomes to prospective employees.  

Wish list – Be sure to provide your recruiter with a detailed wish list of the sort of candidate you require. Include everything from culture and soft skills that are important in your store to ideal systems you would like them to have used previously. It’s also worth ranking items on your “wish list.” 

Keep an open mind. I always explain to my retailers, any candidate I send you should be able to DO the job. By the time we have screened them, we are sure they are all capable so at this point it should just come down to “fit”, which means at the end of an interview day with my candidates you should feel like any of them could potential do the job, but you will likely have a preference for who you think will work best alongside you, your team and your customer base. Some CVs may look stronger than others, but by trusting your recruiter to understand your role, and meeting all of their candidates you will get a broader picture of the market and often times a candidate who doesn’t “jump out” from a CV – will have an X factor that you can only discover after an interview. There is a reason we put each candidate forward!  

Feedback, feedback, feedback. The more feedback you provide, the better partnership you can form with your recruiter. It’s the best way for them to understand what a great candidate looks like to you. Many of my clients register jobs and just ask me to put forward the 1 or 2 best candidates as they trust I know what they want.   

Partnership approach, look to your recruiter as one of your business partners. Most of our clients have been with us for over ten years and come to us for advice, a snapshot of the current market, feedback on the knock-on effects of new legislation, or to hear what other retailers are doing to combat shortages in the market – we can be a great business partner and the more we understand your business the more support we can offer.  

Communication: regardless of how your recruitment process is going communication is always key. By keeping in touch with your recruiter during the process you can make sure they are keeping your role active and adjusting your wish list as your business needs change  

Haste: most good recruiters are able to react swiftly to your recruitment requests. In the Grocery and wider retail market, this is especially important. Be sure to agree on a timeline from the outset with your recruiter. They should outline when you should expect the first CVs and, from there, when the first interviews should be expected. In today’s market, it’s imperative that you move through the process promptly or you risk losing candidates.  

Hopefully, this helps with your next hire! For more information call us on 01 814 8747 or email nikki@excelrecruitment.com. 

referee

The Do’s & Don’ts to consider before choosing your referee for your CV

Who you choose as a referee could put your job offer in jeopardy. Our Director of Grocery Retail Recruitment, Nikki Murran, outlines the Do’s and Don’ts to take into consideration before you give your prospective employer contact information of who you decide to speak on your behalf. 

Before my life as a recruiter, I worked in retail as an Area Manager for one of the large discounters for over five years. This week I received a phone call asking for a reference for a Store Manager who worked in my district 15 years ago. Whilst I remember him well, and fondly, I did wonder if I was the best person to give this reference all this time later. I know I would not like to be measured now by the 15 year ago version of me! My management style has evolved, my emotional intelligence has been fine-tuned and I am a lot less easy to overwhelm!  

It got me thinking of some Do’s and Don’ts when it comes to reference checking that I could share this month.  

Do be honest starting with your CV. Make sure your CV is accurate, including dates and titles. Don’t be tempted to exaggerate or overstate – it will come out, if not during the interview or reference stage then certainly when you start your new job! Most employers appreciate honesty and would much prefer to invest in training to cover any skills gaps rather than a candidate trying to blag their way through an interview for a role they are not ready for. Dishonesty is usually easy to detect and will lead to immediate rejection from an interview process.  

Don’t give referees whom you did not report to. I can’t count the number of times candidates have supplied a colleague’s details rather than their line manager – whilst this is usually done without malice it comes across as otherwise. Consider which of your references can best discuss the traits and qualities you possess that directly relate to the job you are applying for. 

Do make your ex-employer aware you are providing their details and that they are comfortable speaking on your behalf. For example, I remember talking to a referee who didn’t remember the candidate and another who was shocked to have been used as they had finished up on awful terms. Before you submit a reference list to a prospective employer, it’s a good idea to contact each and give them an update on your recent career and the role you are applying for. For example, if you are applying for a job that involves a strong focus on fresh foods you could highlight this and remind your reference of some relevant success you had in their business. This is likely to make for more engaged referees willing to speak on your behalf.  

Do make sure your referees are contactable! It goes without saying, but if you haven’t flagged to your referee to expect a call they may not answer or return in a timely manner putting your job offer in jeopardy! Make it easy for an employer to speak to your references by providing clear contact information for each individual, including the person’s name, phone number and e-mail address. You might even note the best time of day to reach him or her. 

So what about Do’s and Don’ts when you are the one conducting references on a prospective employee? As a recruitment agency, we always carry out thorough reference checks on all our candidates, but what about when you are recruiting directly? Our advice here is to make sure when contacting a referee, you have a list of questions ready that are relevant to the role the candidate is being considered for. For example – are they reliable, trustworthy, good with customers etc.  

You should highlight the role the candidate is being considered for as well as a quick update of where they have worked since they left the referee’s employ. This will give them a better framework to base the reference around. 

We also always ask if they would recommend them for re-employment. It requires a definite response so it usually gives a fairly direct assessment of their opinion of the candidate!  

Finally, it’s also always worthwhile to determine why a candidate left their previous role as it can give some understanding of what motivates or de-motivates them.  

For more information call us on 01 814 8747 or email nikki@excelrecruitment.com. You can view all of our live jobs here.

Grocery Management Awards 2024

Grocery Management Awards 2024

Grocery Management Awards  

Judging the Grocery Management Awards is one of my favourite events each year. It’s an opportunity to catch up with some of the best and most passionate retailers across the country.  

With some new and returning categories in the line-up this year, 2024’s GMAs are set to be one of the most exciting years yet!  

This year I reached out to a couple of our clients whom we partner with closely, to encourage them to nominate some of their team for recognition. Whilst most were thrilled to partake a couple of my clients surprised me by turning down the opportunity.  

One of these clients suggested that he didn’t know if it was worth the effort and wasn’t sure if his employees would see the value.  

It got me thinking,  perhaps for those on the fence about whether certain awards are for them and their teams, I should put together a list of benefits I have seen enjoyed by the retailers that have engaged in various awards over the past decade.  

→ Employee retention – I know I have cited this before but feeling undervalued is one of the most common reasons employees look to make a move. Perhaps you think that by highlighting an employee’s talents you will make them ripe for competitors? But we have seen the opposite to be the case over the years. A large number of the retailers nominated for these awards are long-serving employees who have be only to happy to remain in a business where they feel appreciated and their hard work is recognised on a regular basis.  

→ Employee Engagement – nothing brings people together more than award season! And I don’t just mean over a shared bottle of bubbles. Most managers we spoke to this year where at pains to stress how they couldn’t have reached such highs without their wonderful teams. We have seen again and again how store teams rally around their nominated manager to cheer him or her on for a win! 

→ Recruitment – telling new recruits that your store has a wonderful culture or a great leader in their Store Manager is one thing – but showing them your store that won “Team of the Year” or “Manager of the Year” really proves the point! 

→ Customer and community engagement – this one took me a little by surprise. When I questioned participants of previous years, they explained that the buzz the nominations created in their store led to a real sense of community with their regular customer base! With one school even going as far as making good luck cards for a manager in their local store!  

→ Boosts employee morale across the store – win, lose or shortlist – the feeling of knowing your store’s owner or regional manager felt you or your team where worth consideration for any award certainly increases a sense of morale, which spreads across the business!  

→ Innovation and productivity – From Butchers and Deli Managers to Supermarket and Wholesale Managers, every entrant in the process is asked to explain how they have driven their stores or departments forward in the last year. Many past applicants informed me that this question stayed with them over the following years and drove them to keep looking for ways to increase productivity, introduce innovation and strive for better across their businesses. Knowing that each year you will be taking stock of the last 12 months accomplishments in front of your peers and a judging panel can be a real motivator for many!  

→ Sense of purpose –  Annual awards , be they in house or external can instil a real sense of purpose to your team and helps to give them a focus for the year ahead.  

→ Sharing your story – how many of your more junior staff know the story of how their store manager progressed to their current role? Award season is a great excuse to share these stories to help motivate those starting out in retail and laying down the steps it takes to progress up the retail ladder. Most store managers are trailblazers in their own right , many with inspiring stories about how they worked from the ground up. In retail, anything is possible with a bit of hard work and determination! Sometimes it is worth taking a moment to remind your new additions of this!  

→ Fun!  If for no other reason, do it for the fun!  

Wishing you this years entries the very best of luck, we can’t wait to celebrate with you all on May 9th. For more information call us on 01 814 8747 or email nikki@excelrecruitment.com

You can view all of our live jobs here

Top 10 Recruitment Tips

Top 10 Recruitment Tips

One of my clients is getting ready to open a brand-new convenience store. It’s such an exciting time, but he contacted me concerned that he was going to be unable to staff the store ahead of his impending opening date. I am looking after his key roles, but he asked me for some advice to help him through his upcoming staff recruitment drive.

It prompted me to put together a list for this months article of my top ten tips when recruiting staff for a retail job. Obviously, this list varies slightly with each role, but below are some nice guidelines which some may find useful.

Advertising – when you are writing a job advertisement , whether it’s for a shop front window or an online job board you should quantify the role clearly. Make sure to state the tasks, hours, location, salary and contact details and how to apply. It may seem simple but with over 1500 retail jobs on just one of the job boards as of today, it’s worth ensuring yours has the information potential candidates look for! You should seek to include details which will matter most to prospective employees such as pay and shift pattern, rather than use this space to over elaborate on what the role entails and what you are looking for.

Sell the job – ensure your advert is going to attract candidates to apply – rather than dissuade them from doing so. Oftentimes, retailers compose a job advert which is similar to a wish list of their perfect candidate. Listing endless skills and experience they must have in order to apply. This can lead to few or no relevant applications. Write the advert with the potential candidate in mind – think “WE OFFER” rather than “YOU MUST HAVE!”

Advertise in your locality – Local noticeboards, public spaces, libraries, and community colleges are all great sources of local talent and have the added bonus of hitting the exact demographic you are looking for. With “shorter commute times” one of the top reasons for making a move cited by jobseekers, it is well worth advertising locally to appeal to local hidden talent!

Look at your online job boards paid and unpaid options – these can be worthwhile to attract a decent volume of candidates, but remember they are only as good as the job advertisement you write. Make the role something YOU would like to apply to! When writing a job advert to go online ensure you are using phrases which a job seeker is likely to type into a search bar. “Sales Assistant” will always attract more applicants than “Sales Executive” and “Deli Assistant” will appear in far more searches than “Fresh Food Counter Hand.” If your store is part of a retail brand it is also worth reaching out to see if they can post the advert on their website directly for a wider reach.

Social media – This can be a really useful tool – use your company’s Facebook account and share your job (with a picture) with dedicated groups – such as job fairy boards – but remember to keep an eye on your comment section as well as inbox for responses.

Referrals – Past employees, current employees and customers can be great advocates for your business and you as an employer! Get networking!

Use an agency – (ahem, shameless plug here) Recruitment agencies are professional recruiters – At Excel we have a database of over 85,000 retail candidates and a team of specialist recruiters who understand the industry. This can be a particularly useful option when you are looking for management or specialist candidates as it can be challenging to find the right expertise on your own.

Move with urgency – in this current market you need to respond quickly to candidates who meet your criteria. It goes without saying – still go through your screening and vetting process – but it’s recommended doing them slightly quicker than before!

Job offers – when you are offering the job to your preferred candidate – offer the full package – list every available benefit and include them in your job offer letter. From free parking to free coffees, pensions and holidays – get it all down so that you can relay it to your chosen candidate and get them excited to join your business!

Retain your talent – following a survey of our database we have listed the top reasons candidates choose to remain with their current employer – the more of these you can offer to your team – the less likely they are to leave your business!

→ Career opportunities

→ A voice in the workplace

→ Progression

→ Flexibility

→ Fair pay

→ Fun perks

→ Work life balance

→ Additional Annual leave days

→ Inclusive Culture

Happy recruiting and good luck! For more information call us on 01 814 8747 or email nikki@excelrecruitment.com

You can view all of our live jobs here

Excel Recruitment ERF winner

Case Study: Successful workforce solutions for Butlers Chocolates

Excel Recruitment Case Study: Butlers Chocolates

Elevating Excellence in Industrial Staffing, Crafting Sweet Success With Our Workforce Solutions For Butlers Chocolates

About Butlers Chocolates

Butlers Chocolates began life in Dublin’s Lad Lane in 1932. The company now employs 500 staff across its factory located in North Dublin and the Butlers Chocolate Café network, which consists of 27 Butlers Chocolate Cafés in high-profile locations in Ireland, along with franchises in the Middle East and South Asia. Butlers Chocolates are exported across the world and are available in over 35 countries and 60 airports. The company is 100% Irish family owned.

Scope and Challenge 

Butlers BRC Grade A+ accredited manufacturing facility is located in Clonshaugh, North Dublin. The HR Team found it challenging to find sufficient numbers of quality staff to work in the factory due to labour shortages in the general operative space after the COVID Crisis. Butlers has several manufacturing peaks over the year in line with traditional chocolate gift giving occasions such as Easter and Christmas. The company needed flexibility to work in line with seasonal demand and employ quality staff at short notice for temporary periods as required.

How and where

Excel Recruitment and Butlers Chocolates. Michelle McBride, Retail Director, Butlers Chocolates and Board Member, Retail Excellence Ireland discussed this issue with Barry Whelan, CEO of Excel Recruitment (Corporate Partner to REI). Barry introduced Butlers Production and HR management team to Sarah Adams, Team Leader of the Industrial Recruitment Division in Excel. Sarah analysed the requirement and she and her team set about deploying Excel Recruitment temporary general operative staff to work in the factory. The staff was made up of qualified people, with manufacturing experience, looking to work locally in North Dublin where Butlers Chocolates is located.

The Outcome

In October 2022, Butlers took on board the first set of 8 temporary general operatives from Excel Recruitment. Excel supplied high-quality staff ready to work in machine operation, packing, and hygiene across the factory and warehouse. The number of temporary staff supplied by Excel peaked at 45. The supply of temporary staff helped Butlers produce in good time and ample volume to meet consumer demand. The ability to react quickly to increased manufacturing demand worked particularly well for Butlers management, as it gave them added flexibility as required. The quality of staff supplied was evident when 9 Excel recruitment temporary workers moved from employment with Excel to permanent employment with Butlers.

If you feel this might be a solution for your own business, contact Excel Recruitment regarding Temporary Staffing Solutions. Call 01 871 7676 or email sarah.adams@excelrecruitment.com 

Excel Recruitment Hospitality Team

Meet our expert hospitality team: Q&A

Meet the team behind the expert hospitality insights at Excel Recruitment. Answering some of the most pressing questions with regards to recruitment and the hospitality industry. Highlighting the the main trends and challenges within the sector in 2024.

 

Neil Redmond Neil Redmond, Hospitality Recruitment Consultant  

2 Quick facts about Neil:

› 4 years in recruitment

› 18 years working as a chef in 4 & 5 star hotels

 

What makes your approach to recruiting chefs stand out and uniquely positions you in the culinary talent market?

My unique approach to recruiting chefs is rooted in my extensive background of 18 years working as a chef myself. Starting from a young age, I honed my culinary skills through hands-on experimentation and professional experience in renowned establishments, working under the guidance of accomplished Chefs such as Dylan McGrath and Ryan Stringer. This journey allowed me to run my own restaurant, earn awards and contribute significantly to the opening and success if various high-profile properties. After spending years of my life in the hospitality industry, I’ve come to intimately understand the ups and downs faced by both chefs and establishments. The shift into hospitality recruitment industry felt like a natural next step, fuelled by my genuine passion for connecting the right talent with the right opportunities. Getting to know chefs isn’t part of the job for me – it’s something I genuinely enjoy. Having walked in their shoes, I grasp what they truly want from their careers and in a time where staffing shortage are widespread, my understanding of this industry allows me to bridge the gap between what individuals seek and what businesses need. It’s not just about placing; it’s about making connections that make sense for everyone involved and this is what helps me to excel when recruiting chefs for busy establishments.

 

Elaine Sherry

Elaine Sherry, Galway Branch Manager

2 Quick facts about Elaine:

› 6 years in hospitality recruitment

› Over 20 years working across the 4 major players in the contract catering industry

 

What significant transformations have you observed in the contract catering scene since you started?

Having worked in contract catering since the 1990’s, I’ve witnessed a remarkable transformation within the sector. Gone are the days when the workplace “canteen” languished in the basement, relegated to the shadows of the building. Today, workplace food services are not just an amenity but a pivotal employee benefit, recognised as an integral part of the business by employers. The evolution has been nothing short of phenomenal. Catering companies now orchestrate a symphony of services, adapting to diverse service times, culinary offerings and choices. This transformation stems from the changing landscape of workplaces, driven by increased diversity, a growing appetite for healthier and sustainable dining experiences and the advent of hybrid working models. The Covid-19 pandemic, far from impeding progress, prompted caterers to innovate and offer versatile solutions, tailor-made for diverse workplace environments. From co-working spaces to traditional offices, contract caterers now tailor their services with precision, addressing the unique needs of each client. The adaptability displayed during these challenging times has showcased the resilience and creativity of the industry. Intriguingly, the sector has become a magnet for top-tier talent seeking not just a job, but a career path characterised by continuous growth. Forward-thinking companies in this space understand the value of their employees’ contributions and invest wholeheartedly in continuous learning and development. Professionals within the contract catering sector now adeptly manage high-volume businesses, seamlessly blending quantity with quality. Their prowess in keeping the wheels of Irish industry turning every day is not just a testament to their skill but also to the sector’s indispensable role in the broader business landscape.

 

Kevin Marren

Kevin Marren, Hospitality Recruitment Consultant

2 Quick facts about Kevin:

› 2 years in recruitment

› 25 years working in hotels and bar groups

 

What do you anticipate as the key trends shaping the hotel industry in 2024?

In 2024, the hotel industry is likely to witness a significant shift in the labour market dynamics, driven by evolving preferences and expectations of workers. With the recent substantial increase in the minimum wage and the commitment to further align it with the living wage over the next two years, we can anticipate a growing emphasis on benefits and perks within the workforce. As employees increasingly prioritise factors beyond basic salary, hotels may experience a surge in demand for comprehensive benefit packages. This includes not only financial considerations but also perks such as health insurance, retirement plans and flexible work schedules. The adjustment to a higher minimum wage can act as a catalyst for businesses tore- evaluate and enhance their overall compensation packages to attract and retain top talent. Employees are becoming less inclined to adhere strictly to traditional working hours, seeking a better work-life balance. Hotels that are able to offer flexible scheduling options and perhaps even explore innovative arrangements like compressed work weeks may find themselves more appealing to prospective employees. In response to the changing landscape, hotels are expected to go beyond conventional benefits and explore creative solutions as salary hikes can only go so far. Having spoken to many of our clients, we have seen an increase in the standard benefits being offered to their staff, like pensions, extra holidays, 4-day weeks, etc. As the competition for skilled and motivated staff intensifies, staying tuned to these emerging trends will be crucial for hotels seeking to maintain a competitive edge for the coming year and beyond.

 

Jennifer Maher

Jennifer Maher, Director of Hospitality

2 Quick Facts about Jennifer:

› 15 years in recruitment

› 12 years working in bars, hotels, restaurants and front of house

 

What should the industry focus on amidst challenges?

Without a doubt, the biggest threat facing the hospitality industry in 2024 is the spiralling cost of employment. In 2023, businesses faced many closures due to challenges such as rising energy and staff costs, interest rate hikes and severe staff shortages, particularly in the retail and hospitality sectors. While the government extended the 9% VAT reduction for gas and electricity until October 2024, it’s a broad measure and may not address the specific needs of struggling businesses. The hospitality and tourism sector, in particular, has been hit hard, with the VAT rate reinstated to 13.5% in September 2023. This has led to increased prices for hotel stays, meals and entertainment, causing people to cut back on discretionary spending. The combination of the 13.5% VAT rate and other impending government measures could be detrimental to businesses in this sector. One potential solution is reinstating the reduced 9% VAT rate for the hospitality and tourism sector, extending it to other small businesses and providing relief to those struggling to stay afloat. Additionally, addressing staffing shortages is crucial. The current Stamp 2 visa model for international students is not fit for purpose as it limits their work hours and hinders their contribution to alleviating staff shortages. Adjusting the visa system to allow students to work more hours would benefit both their financial situation and industries relying on their labour force. Skilled staff are harder to come by, which has created a candidate-driven market and our business salary survey found that over 68% of respondents are struggling to attract and retain talent and will be utilising the services offered by recruitment agencies daily for permanent hires, temporary and contingency workforce in 2024. Excel boasts a pool of over 2,500 ready-to-deploy temporary workers and have assisted numerous businesses in similar scenarios. We welcome enquiries from both prospective candidates and clients, leveraging our experience to effectively meet your staffing needs. Looking ahead, the Government need to clarify the increased employment costs faced by Irish SMEs as a result of rises in the national minimum wage, the introduction of the planned living wage and other measures proposed to improve working conditions in Ireland, and they also need to put in place far greater business supports than those that are currently available to ensure a smooth transition for all.

 

If you need assistance with hospitality recruitment solutions, please contact the team today on 01 871 7676 or email info@excelrecruitment.com. You can check out all of our live hospitality roles here and chef roles here.

Do today’s candidates have less “staying power” than those in years gone by?

Do today’s candidates have less “staying power” than those in years gone by?

In today’s rollercoaster world of grocery retail candidates who start but don’t stay can cause huge disruption to any team or store. We are hearing more stories from retailers who have gone through full recruitment drives, inductions, and training delivery only to be told within the first few months that this new hire is already moving on.

Is this a generational thing? Do today’s candidates have less “staying power” than those in years gone by? Have we shifted to a culture where it’s now acceptable to let your feet do the talking to your employer by leaving a job where you are finding the going tough, or just slightly unpleasant?

So why is this happening? And what, if anything, can or should retailers do to reduce these flighty new starters?

Manage expectations

Candidates today certainly have higher expectations than those of previous years. Often what retail staff would have considered as a nice extra, is now a minimum expectation. Many candidates start new roles with skewed expectations of what their actual hours, responsibilities, or place in the businesses will be. Inevitably their expectations are much more favourable than the reality. When faced with this realisation many new starters are choosing to leave their new role and start over, rather than adjust or compromise. In most instances, ensuring full disclosure on all facets of a new job can dramatically reduce candidate “fallouts.” When we took a sample of candidates who had left their jobs in less than 6 months, the number one reason they stated was the role was not what they expected. Laying out your shift patterns, and contracted hours is imperative. However, retailers with better retention are going one step further and giving a detailed breakdown of the role they are offering – including challenges that may arise for a new hire.

First impressions count

Even in instances where retailers have done a thorough job of explaining the role, company and responsibilities, still a cohort of new starters will leave before they have even completed their training. Candidates now expect an enjoyable induction, to feel valued from arrival, and to be made feel like they are part of a team. They also look for a robust training plan which ranges from 6 weeks to 6 months, covering not only their role but company highlights, organisations plan, and wider social and cultural inclusions. This may feel like a big ask for some retailers, but setting aside some time to welcome on board each employee pays dividends. Poor induction or training was the second highest ranked on our list of reasons a new-hire leaves.

Market demands

Today’s recruitment market is still candidate-led – meaning that candidates have ample choice between employers. It is widely understood by today’s candidates, particularly at entry-level and slightly above, that they have the “upper hand.” It’s a phenomenon that arose from an overheated market, coupled with a mindset shift over the last 5 years. Any employer who is not aware of this new employee attitude is unlikely to have much success with their new team additions. When I asked several retailers how they are managing this shift, the most successful all seem to have one thing in common. They are investing more time and resources in their recruiting and onboarding practices.

Mentors

Long gone are the days of training solely by “shadowing”. Today’s new starters tend to spend days clicking through online training and signing sheets of compliance documents. This is often followed by off-site training or training in a different store to get a more “well-rounded” experience. The problem here is that while “shadowing” is no longer seen as best practice in most incidents – what it did do well was appoint a mentor by default. Someone who could help you understand the culture of the store and guide you to find your fit within it. A lot of the candidates who left prematurely made statements like – “I was left,” “forgotten about” or “ignored.” Appointing a mentor or following the old routine of shadowing one team member during the first few critical weeks really limits this and is certainly food for thought!

Feedback

My favourite one-size-fits-all solution. I believe open, honest, direct, and fair feedback can improve any professional relationship and it appears that it has an impact in these scenarios too. Another reason cited by these leavers was a lack of appreciation or feedback. Today’s candidates are unwilling to wait for the 6-month review to get a pat on the back – weekly and monthly check-ins are the way forward in order to hang on to those newbies!

You can check out this feature in the most recent edition of ShelfLife Magazine here. For more information call us on 01 814 8747 or email nikki@excelrecruitment.com

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How to work as a refugee in Ireland

How to work as a refugee in Ireland

Want to work as a refugee in Ireland?

If you are a refugee and want to work with Excel there are a couple of required documents that we need before we can get you started with us.

– Temporary Residence Certificate (Blue Card)

– Permission to Access the Labour Market letter

These documents must both be in date in order for you to work in Ireland.

You should apply for renewal 8-12 weeks before the renewal date.

For TRC (blue card) renewals you must apply separately. All TRC renewal requests should be sent to the International Protection Office info@ipo.gov.ie. For all Permission to Access the Labour Market letters email Lmauapplications@justice.ie

You can apply via email or by post.

Applying by email is advised with the word “renewal” in the subject line.

If you work without a valid permission, you shall be guilty of an offence and shall be liable on summary conviction to a class D fine or imprisonment for a term not exceeding 1 month, or both.

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