Tiger To Open 12 New Stores


The much loved high street brand will open 12 new Irish Stores and be re-branded under the moniker ‘Flying Tiger Copenhagen’. The Irish arm of the Tiger brand is operated by Gillian Maxwell and Niall Stringer, with Tiger Retail Ireland currently operating 24 retail stores across Ireland. They plan on opening 12 new Tiger stores by 2017 and will re-brand the group as ‘Flying Tiger Copenhagen’ from next month. The name change will be part of a global re-brand from the Danish parent company.

Tiger employs 250 employees in Ireland and had an annual turnover of €14 million in 2015. All profits are being reinvested within the new store openings. Tiger originated in Ireland as a pop-up store in Dun Laoighaire back in 2011.The Maxwell’s came across the Tiger brand in London and were influential in bringing it to the Irish market. The Irish company is owned 50/50 by the Maxwell’s and Tigers Danish parent.

Ireland’s most popular brands revealed


Avonmore has been revealed as Ireland’s favourite brand. Kantar Worldwide have revealed their annual barometer of consumer brands, which illustrates the most popular brands by Irish consumers. Half of the country’s 50 most popular brands came from traditional local names. The study reported on sales between October 2014 to October 2015 using a metric called ‘consumer reach points’.

Interesting statistics

  • Over 12 months, 75% of Irish households purchased an Avonmore product.
  • Those who did buy Avonmore jobs, did so an average of 27.4 times a year.
  • Avonmore sold 35 million products from supermarkets throughout the course of the year.
  • Four Irish brands are in the top 10.
  • Coca Cola retained first place in worldwide ranking.
  • 25 Irish brands made it into the top 50 brands domestically.


Most popular Brands

David Berry, KantarWorldwide Director said that Irish brands “continue to represent a strong contingent in our shopping baskets”.