JYSK opening in Ireland

Danish retailer JYSK planning to open up to 15 Irish stores

Danish homeware retailer and Ikea rival JYSK is set to make its Irish debut soon and has scouted 20 locations across the Republic as potential future locations for its planned Irish rollout.

The Nordic retailer announced today it will set up a head office in Dublin followed by the first official Irish store opening in April. The retailer’s first store Irish store will be located in Naas, Co. Kildare and the brand will start selling online and offer home delivery to Irish customers from 15 April. The retail brand, which sells homewares products like mattresses and living room furniture, will open two further locations in Drogheda and Navan during the month of May. A fourth branch in Portlaoise is scheduled to open by the end of summer. In total, JYSK – which is pronounced “yusk” – aims to open 15 stores across the Republic.

The new branches are set to feature a refreshed store concept launched by the brand last year, which includes a newly designed storefront and refreshed interiors. While there are no details currently on further planned locations. Ireland country manager Roni Tuominen told Fora the retailer is looking at locations that can deliver the highest footfall: “We are aiming to be close to the customer. Our target is to be where the customers are.”

JYSK will be joining Scandinavian rivals already well-established in the Irish market, Ikea and Søstrene Grene, which also sell affordable homewares products. Tuominen said “We’re working in 51 countries, so of course these companies are well-known for us. I think for the customers, competition is good and actually creates value,” he said. Jennifer Johnston, who is sales and marketing manager of JYSK Ireland, told Fora the retailer differentiates itself by rolling out new products on a more regular basis to cater for changing design trends. “One thing that we are very strong on is Scandinavian designed products. We are very good at launching new products regularly,” she said.

The 40-year-old brand, which is pronounced “yusk”, operates some 2,700 stores across 51 countries. It employs over 23,000 people around the world and reported sales of €3.5 billion last year.

Supermacs to create 200 jobs with 3 new restaurants

Irish fast food chain Supermacs is set to open three new outlets in Cork, creating 200 new jobs.

The popular fast food brand, run by Pat McDonagh, will open a new franchise outlet at Ballyvolane within three weeks and will include a Supermacs, a Papa John’s Pizza, and a drive-thru. Another franchise outlet will open at the Amber filling station on the N71 Bandon Road, near the Bandon Road roundabout, in approximately six weeks, while the Supermacs group will operate the new Tivoli outlet, which is due to open within three months. The new units are part of a nationwide six-outlet expansion of the Supermacs group. By June, the brand will have 13 the number of outlets in Cork city and county, and to 114 the number of outlets nationwide.

“We have had an outlet on the North Main St for several years and had been looking at opportunities in the city for some time but the business has changed over the 10 years or so,” said Mr McDonagh. “There has been a fall-off in pubs and nightclubs, so we looked at the city outskirts for ease of access and drive-thrus. We are also examining potential opportunities in the West Cork region over the next year or two. “We have career opportunities at all levels and we are looking for managers, store managers, assistant managers and catering assistants. We have a structured career path in place for staff which leads to store manager positions as well as site and area managers. We want people that will stay with us and develop with us. “To date, over 150 new promoted managers were awarded QQI Level 5 certificates in Management which they achieved through work-based training in their own outlets.”He said employers face new challenges in recruiting staff, most of whom were born in the late 1990s, but he insisted the salary is competitive, starting at the minimum wage and rising incrementally. And he said between 60% and 70% of their franchisees come from within the group.

Mr McDonagh, a former teacher who was nicknamed Supermac on the GAA field, opened his first fast-food outlet in Ballinasloe, Co Galway, almost 40 years ago. Today, his empire, which is worth a reported €110m, employs more than 2,700 people nationwide.

Centra to open 30 new stores as part of €30m investment

Musgraves are planning a €30m investment into their Centra convenience retail brand, with plans to open 30 new stores. The retailer also plans to revamp a further 100 existing stores. The investment is expected to create 400 jobs.

The new stores will include eight greenfield sites while the remainder will be made up of retailers looking to take on the Centra brand, according to a spokeswoman for the brand.All of the new stores will be opened by the end of this year. The newly branded Centra stores will be spread across the country. Roughly 50 percent of the new jobs created will be as a result from the opening of greenfield sites.

The Centra brand was repositioned in 2016 as part of the “continued shift by consumers for healthier options”.In the past 12 months sales of the company’s “Grab & Go” sandwich range rose by 24 percent, impulse water purchases increased by 10 percent while salad box sales reached almost €2 million.The Frank and Honest Coffee brand, performed very strongly for the retailer, contributing to sales in the hot beverages category doubling in 2017. The coffee offering is currently available in 350 Centra stores and will be available in all the new stores.

“We are very happy with our performance in 2017 in what is an extremely competitive market. Our decision to reposition Centra in response to changing consumer trends, with customers increasingly choosing healthy options, has paid dividends,” said Martin Kelleher, Centra managing director. “We are well-positioned for the future with plans to open a further 30 Centra stores in 2018, highlighting the attractiveness of the Centra brand to independent retailers,” he added.

The retailer employs over 11,000 people in Ireland and has 450 stores.

Decatholn open Irish stores

Sports retail giant Decathlon to open nine stores in Ireland

French sports retail giant Decathlon are set to make their mark in the Irish market with plans for nine stores across Ireland.
The family-owned company, often called the ‘Ikea of sports retailing’ are expected to open their first store in Dublin, followed by Cork and Galway, along with more in Dublin and around the country.

The planned stores will employ more than 500 people. Sportswear lovers may already be fans of some of the 62 brands stocked by the retailer including Kipsta, Tribord, Artengo amd Quechua. . Decathlon will distinguish itself from other sports retailers such as Lifestyle and Sportsdirect by offering only its own brand products for sale in Ireland.

Ireland is one of the few European countries where the retailer does not have a high street presence. Decathlon considered branching out into Ireland several years ago, but backed away quite suddenly just before the country’s financial crisis broke. The brand recently set up its first Irish office in Sandyford and last October, established a dedicated Irish e-commerce website delivering directly to Ireland. It aims to ship 100,000 items here this year to some 50,000 users.

According to Decathlon Ireland CEO Bastien Grandgeorge, who moved to Dublin last August from Singapore, where he led Decathlon’s launch, the company is close to negotiating a deal for a 2,000-5,000sq m store on the outskirts of Dublin. While space in Dundrum Town Centre was suggested as a possible first Irish home, the company was looking for a much larger space. Mr Grandgeorge said a medium-term goal for the company is to develop its own brand for Gaelic sports.

Decathlon has 1,350 stores across more than 40 countries and a multi-billion euro annual turnover. Decathlon designs and manufactures the products itself, which, says the company, allows it to pass all the savings on to the consumer.

29 new stores to open in Kildare Village in new €50m expansion plan

The Kildare Village shopping outlet has been granted planning permission for a substantial new extension.

The expansion will see the development of 2.47 hectares into an additional 6,212 square metres of floor space to the outdoor shopping centre.

There will be 29 new stores added to the Village and the extension is expected to create hundreds of jobs in construction and retail. The village last expanded in 2015 and this extension is set to be bigger and better with plans of a €50m expansion now granted after being put forward by Value Retail last June.

To make way for the new units, three existing outlet units and one restaurant/café unit will be demolished. The expansion will directly adjoin the existing complex and will be made up of one and two-storey buildings. This will be made up of a number of restaurant/café units, several retail outlet units as well as public toilets and ATMs.


It is too early to say what brands will occupy the new units but the addition of new restaurant space will be welcomed by shoppers with only two, Dunne and Crescenzi and Le Pain Quotidien on offer at the moment.

Excel Recruitment Retail News

Regatta Great Outdoors to create100 jobs with new stores nationwide

Clothing company Regatta Great Outdoors has announced plans to open several new stores nationwide, resulting in the creation of 100 jobs.

The planned stores will be located in Galway, Dublin and Waterford.The company, based in Cork with its headquarters in Manchester, have said the expansion was linked to multimillion euro turnovers in recent years.

Regatta Great Outdoors was established in the UK in 1981 by Lionel Black and is still owned and run by the Black family. Its Irish operations were established in 2000 when Brian Fox, now the brand’s Regatta Ireland Director, was appointed as a sales representative for the brand and sold to buyers from a garage in his own home.

The company opened its first Irish concession in Shaws of Wexford in 2004, soon expanding to 18 concession stores nationwide by 2009. The company’s first stand-alone shop in was opened in Limerick in 2011.

The brand, which is known for its technical outdoor wear and footwear currently has 11 stand-alone shops across the State and has seven more openings planned throughout this year.

Regatta Ireland director Brian Fox said: “The expansion of the Regatta brand in Ireland is to satisfy customer demand, which has grown due to the affordable product range we have available in our stores,” he said.

“We are delighted to see our business growing following some turbulent years in Ireland as we are creating new jobs in local areas. We look forward to continued growth and success in the coming years.”

The company sells a variety of technical clothing including jackets, fleeces, trousers and softshell jackets and suitable for harsh conditions, offerings the company says prove very popular within the Irish market.

card factory new stores

UK card retailer plans 50 new Irish stores

Popular UK card retailer, the Card Factory has announced plans to open 50 new stores in Ireland. The planned stores will be opened over the next three years nationwide.

The Card Factory currently operates more than 800 stores in Britain and has now begun its expansion into the Irish market. The company first mentioned plans for Irish operations three years ago, proposing 100 new stores.

CEO of the company, Karen Hubbard, who is relatively new to the role, becoming CEO a year ago, has told investors that the company plans to expand into Ireland due to the “clear opportunity” to build a strong presence here. The retailer has just established a company in Ireland to spearhead the expansion. Over the next three years, Card Factory plans to open a total of about 50 stores a year.

The company has expanded at a rapid pace in the UK and plans to replicate that growth in Ireland. At the start of February 2016, the Card Factory had 814 outlets across the UK, including a handful in the North. This figure had risen to 865 stores in the UK by the end of January 2017.

The company posted revenue of £398.2m (€473.2m) in its last financial year, with like-for-like increases of under 1%.Its earnings before interest, tax, depreciation and amortisation (ebitda) was £98.5m (€117m), which was 3.8% higher on the previous financial year.

The Card Factory was founded by Dean Hoyle and his wife Janet and the first store opened in 1997.

Job News: Chopped to create 320 jobs and Boojum to open 2 new stores

Chopped announce plans to open 20 new stores, creating 320 jobs

320 jobs will be created across Ireland as healthy fast food chain Chopped announce plans to open 20 new stores across the country. The franchise which has expanded rapidly and experienced phenomenal success since opening in 2011 currently sells over 20,000 salads on a weekly basis from its 19 existing stores.

By the end of 2017, around 320 jobs, both part-time and full-time, will be available in new stores opening in Wicklow, Cork, Waterford and Dublin. A further 110 jobs will be created in the UK as Chopped grows internationally for the very first time, opening six new stores there.

The new outlets – which will be a mix of wholly owned and franchises outlets – will join existing Chopped locations in Dublin, Kildare and Galway.

New Boojum stores on the way

Mexican burrito chain Boojum are continuing their rapid expansion with a new branch will be located along the Grand Canal at 63-65 Mespil Road, Dublin 4.

This will be Boojum’s 10th store. They’re in the process of hiring 30 staff for the new project including managers and supervisors. he hugely popular chain have also begun plans for a new store in Galway’s Eyre Square. Boojum 3 Ltd have sought permission for a change of use of the former Spar shop at 25 Eyre Square (beside the Skeff) to a restaurant and take-away.The new store will create around 25 new jobs, with a mix of full and part-time jobs available. Once opened they will roll out services including delivery, click n’ collect and a catering service for businesses, private and public events.

The new Boojums will join the much-loved stores on Millennium Walkway, Abbey Street and Kevin Street in Dublin and Spanish Parade in Galway.

Australian retail chain Smiggle to open first of Irish stores in Dundrum

Australian stationery chain Smiggle have announced plans to open up to 20 new stores in Ireland over the next three years.

The first store will open next month in the Dundrum Shopping Centre with a second store is scheduled to open this summer. The chain is in advanced discussions to open a further two or three new stores before Christmas.

It is estimated that the stationery market here is worth as much as €338m a year. Premier, the group,who own Smiggle along with a number of other retail brands, said that the Irish market is already the number one market outside the UK for online Smiggle orders.

Smiggle currently operates 90 stores in the UK since expanding its operations there in 2014.

Premier opened 26 Smiggle stores in the UK in the first half of its financial year, which ended in January, and expects annual sales there to hit A$200m (€142.7m) by 2019.

It will open a total of between 30 and 40 more new stores in the UK this year.

Founded in 2003 in Melbourne, Austrailia, Smiggle currently has stores located across Australia (135), New Zealand (23), Singapore (17), United Kingdom (90), Hong Kong (5) and Malaysia (1). The brand is renowned for its use of vibrant bold colours and quirky graphics on most of its branded products.

According to RTE, Simon Betty, Director of retail in Ireland with Hammerson (joint owner of Dundrum Shopping Centre) said it was a “fantastic result” to secure Smiggle at Dundrum for its country debut.

Supervalu to open three new stores, creating 190 jobs

Building on a strong 2016, Supervalu have today announced plans to open three new stores creating 190 jobs. The new stores come as a part of an overall investment of €35 million by the group into store revamps. The retail group announced today that it recorded retail sales of €2.67 billion in 2016, setting a new record for the brand.

When discussing the group’s plans for 2017, Managing Director of SuperValu, Martin Kelleher said, “In 2017, we look forward to adding 190 jobs to the SuperValu network with the opening of three new stores and to continuing our support for important local community initiatives such as SuperValu TidyTowns.”

Kelleher added, “As part of our innovation agenda, we will also invest in new product ranges and services to offer consumers and provide even more ways for customers to save money on their weekly shop through our market-leading loyalty programme, Real Rewards.”

SuperValu serves over 2.6 million customers every week and has 219 stores nationwide. Along with its retail partners, SuperValu employs approximately 14,500 people, making it one of the State’s largest private sector employers. The group also sources from over 2,200 Irish suppliers, more than any other grocery retailer in the Irish market. This equates to an annual economic contribution of €2.19 billion.

One of the key business milestones for SuperValu in 2016 was the expansion of its Real Rewards loyalty scheme which has over 1 million members and six national partners including Aer Lingus and Electric Ireland. As well as instore, SuperValu’s online shopping facilities were another key sales driver for the brand, growing by 22% in 2016. The shift to mobile was a key trend with visits from customers browsing SuperValu.ie on smartphones up by 180%.