Tag: retail

ShelfLife - 30 years of retail recruitment

30 Years of Retail Recruitment

Posted on | by Excel Recruitment

In honour of Shelflife’s 30th year milestone this month our Director of Grocery Retail Recruitment, Nikki Murran, thought it would be fun to reflect on the changes in recruitment over the last three decades.   

When our founder Barry Whelan started recruiting, we had a fax machine, recruiters smoked at their desks and everyone wore a full suit every day, there was no zoom calls, every interview was in person and What’sApp didn’t exist!  

The evolution of technology has obviously had some of the biggest impacts on how we recruit, from how we advertise, how candidates apply and how candidates are referenced to how we communicate between candidates and employers. But there has also been a shift of focus to include soft skills, a heightened awareness on diversity and inclusion, the emergence of employer banding and of course remote working has been added to the mix. 

The market has flipped several times over the last 30 years. If you look back to 1994, the year of Shelflife’s first publication, unemployment was nearly 15%, so jobs were in short supply, with an abundance of candidates on the market. Some notable retailers of the day would have included Crazy Prices, Quinnsworth, St Bernard’s Dunnes Stores and Superquinn. Notably Aldi and Lidl had not yet joined the market.  

By 2001 the unemployment rate has drop as low as 4% where is would stay for the next number of years while Ireland experienced the Celtic Tiger Era. Similar to today’s market, candidates where scarce and many turned away from jobs in the retail sector. Until 2009. By 2009 Ireland was experiencing a recession and unemployment was back to 12% and continued to stay at this level over the following 8 years, peaking in 2013 at nearly 14%. During this era, it was a client driven market with employers once again having ample candidates available for every open job. The last ten years has seen a steady decline in unemployment, bringing us back to today – near perfect unemployment and retailers again shouting out for talent to remain in the industry!  

30 years ago, retailers looking to attract candidates would place an ad in the Irish Independent – on a Thursday – which included an address you could post your CV to and a landline number for more information.  Today we have a multitude of professional online job board forums, as well as a dedicated social media platform in LinkedIn. Mind you, the old process of an “apply within” sign is still holding firm! I guess some things don’t change after all.  Radio Ads also went through a phase in the early 2000’s but later died out too.  

One of the more amusing trends I have noticed over the last decade is how candidates present themselves for interview.  As recent as 10 years ago, every candidate wore a full suit, and every man wore a tie to an interview. This was a given, even for trainee managers or apprentice butchers and bakers coming straight from school – they borrowed a suit if they didn’t have one. Today, more and more candidates show up in much more casual attire – sometimes too casual. Fashion retailers no longer wear suits, but dress to match the brand they represent, junior candidates believe a pair of jeans and their best runners is a full effort and whilst some still wear suits, it appears ties are mostly a thing of the past!  

Over the last 15 years, as the unemployment figures have come down, candidate’s behaviours have shifted substantially, nearly directly in line with the unemployment trend. The market is now full of passive candidates, rather than active. With the emergence of CV databases like Indeed and LinkedIn, increasing numbers of candidates have an expectation of being approached or headhunted, rather than compiling a CV and submitting it. With the acceptance of online interviewing, there is now a reluctance to travel too far for interviews. Whereas go back even 12 years and I don’t ever recall a candidate refusing to come to Dublin to meet me, weather they were travelling from Donegal or Cork, regardless if the job was for Deli Supervisor or Store Manager, they came, no questions asked. 

There has also been more unsavoury candidate behaviour – many retailers have plenty of stories of no-show interviews, counter offered candidates and new starters leaving after a week. At the risk of sounding old, these things didn’t happen when I worked in retail – or certainly not to the extent of today’s candidates. It’s hard to know if it’s an era thing or reflective of today’s economy or perhaps both?  

I’ve enjoyed watching the changes by clients over the years as they have moved from a wish lists for potential candidates which included all hard skills to a much broader wish lists, which now, nearly always, include softer skills. Most roles I had registered when I started recruitment cited things like – experience with store ordering, stock takes, floor standards, newspaper returns etc. Now, skills such as having an ability to lead people, bring their team in on the journey and increase customer engagement are much higher on the priority list. The best retailers have gone from being excellent managers to outstanding leaders instead.  

And finally – formality – the whole level of formality has changed – we have gone from cover letters addressed to “Dear Sir” 30 years ago, to today’s world of Text and What’sApps!  

I wonder what the next 30 years will look like!  

For more information call us on 01 814 8747 or email nikki@excelrecruitment.com. You can view all of our live jobs here.

AI vs Human

AI vs Human Customer Service

Posted on | by Excel Recruitment

In today’s fast-paced retail environment, the battle between AI and human customer service is often framed as an either-or scenario. But our Director of Fashion and Non-Food Retail, Aislinn Lea, says the real magic happens when these two forces work in tandem.

The rise of AI

Artificial intelligence, with its ability to mimic human cognitive processes, has revolutionised the retail industry. AI systems handle large volumes of data quickly and efficiently providing rapid responses to routine customer queries and identifying patterns that might go unnoticed by human agents. Tools like: AI chatbots and virtual assistants are already a staple in many retail businesses, offering 24/7 support and consistent, accurate answers to frequently asked questions. Implementing self-checkout tills is a clear example of how automation can change the retail landscape. Designed to improve efficiency and reduce costs, self-check-out systems allow customers to scan and bag their own items, supposedly speeding up the shopping process. However, this technology often falls short of expectations, where shoppers frequently encounter malfunctioning machines that require human assistance, leading to frustration and longer wait times.

Is human touch replaceable?

Despite AI’s impressive capabilities, human intelligence brings something that AI cannot sympathy, critical thinking, and nuanced judgment. These qualities are crucial when dealing with complex customer issues that require a deeper understanding and a personal touch. Take for example, a high-end fashion boutique. A customer walks in looking for the perfect outfit for a special occasion but is unsure where to start. AI might provide suggestions based on previous purchases or current trends, but it cannot match the personalised experience offered by a seasoned sales associate. The human agent can read the customer’s body language, ask probing questions and offer heartfelt advice, creating a shopping experience that feels both unique and memorable.

The challenges of AI

AI chat bots can significantly enhance customer service but can be frustrating if not well trained. “AI is only as good as its training model” Aislinn emphasises. Executives must align AI investments with costumer needs, understand online enquiry preferences and balance self-checkout versus traditional interactions. Retailers face a trade-off between self-checkout cost savings and the need for customer interaction and theft prevention. The true advantage lies in freeing staff from tills to assist customers directly on the floor, creating a more humanised approach. As AI models improve with human guidance, customer experiences will continue to enhance.

Striking the right balance

The key to successful customer service in the retail industry lies in finding the perfect balance between AI and employees. AI excels in handling high volume, routine tasks with speed and precision, allowing human agents to focus on customer service’s intricate, emotionally charged aspects. When AI  is used correctly, it allows employees to provide a level of service that is both efficient and deeply personalised. The goal is not to replace humans with AI but to empower them to create an even better customer experience. As the retail industry evolves, AI and human intelligence collaboration will become increasingly important. Businesses that embrace this partnership will be better equipped to meet the diverse needs of their customers, offering a seamless blend of efficiency and personalised assistance. While AI has undoubtedly transformed the landscape of traditional customer service, the human touch remains irreplaceable. The best outcomes are achieved not by choosing between AI and humans but by combining their strengths to create something truly remarkable.

If you need assistance with retail recruitment solutions, please contact Aislinn Lea at aislinn@excelrecruitment.com

Generational Classification Recruitment Strategy

Generational Classification Recruitment Strategy

Posted on | by Excel Recruitment

The algorithm on my Instagram knows that I enjoy watching those little reels where they compare certain aspects of people’s lives depending on their Generational classification. You know the ones – Millennials pick up the imaginary phone as though it’s an old-fashioned handset, whereas Gen Z’s swipe across their fictional smartphone screen? 

Lately, though, I have been watching more and more skits about Gen X and Gen Z versus Millennials in the workplace and interview scenarios, and whilst some are hilarious – some ring a little too close for comfort!  

I’m not sure when I started noting my candidate’s generation – not their age you understand, but whether they fall into a Gen X, Millennial or Gen Z category, but it has certainly become another tool I use when gaining insights into a candidate’s motivations – a tool I have found particularly helpful in fact.   

Now I am not one to cast blanket stereotypes, but I do see certain trends across each generation – each has their own set of values they use to determine if a new company or role is the right fit for them. Ultimately, each individual will have their own preferences, but by understanding more about candidates from seventeen to seventy it allows us to understand how to better attract all of them to our retail roles!  

Baby Boomers (1946-1964) are generally the most experienced candidates on the market. They bring a wealth of knowledge, experience and stability to any store.  Boomers have a reputation for having an incredible work ethic and loyalty. I often notice on many of their CVs they have lovely longevity with their employers, but this can show me that they are slow to leave their current job, so may be harder to attract.  

Boomers tend to value stability and tangible benefits like a steady salary, healthcare, and pension. They tend to look for roles where there is a clear structure, and often they prefer cultures with more formalized processes and where face-to-face communication is the most commonly used channel.  

If your candidate is a boomer, your best chance of securing them is an in-person meeting, where you go through the package, run through some of the company structure and processes, and perhaps a quick meet and greet with some of your long-standing store staff as they are leaving the interview. This process should line up well with their values.   

Generation X (1965-1980) are usually fantastically resilient and pragmatic. This generation tends to be known for their independence and ability to work independently. It usually follows so, that they lean into roles where they can have a level of autonomy and responsibility.  

Gen X often presents as valuing career growth and development opportunities and will seek out roles where there are clear progression paths outlined for them. They are happy working in a tech-savvy space and expect their role to be supported by modern technology. They also have a high value placed on work-life balance, flexibility and family-friendly supports.  

If your candidate is a Gen X, your best approach is to spend some time-sharing success stories from your current staff and their career trajectory. You should also outline the level of responsibility in the role and how that responsibility could have the chance to grow with time. I would also recommend highlighting any flexibility the contract offers, such as weekends or evenings off or going through the potential shift pattern.  

Millennials (1981-1996) tend to prioritize meaningful work, and really seek out companies and cultures that align with their own values. They are often classified as being highly ambitious, not just for their own career but for any project they are responsible for. They have also a reputation for working well collaboratively.  

Millennials expect seamless digital experiences in their jobs, and support from their employer to avail of continuous learning and upskilling throughout their career. Millennials usually expect their company to have a strong moral compass, a solid culture and be socially responsible. Millennials tend to appreciate feedback, recognition and acknowledgment on an ongoing basis.  

When engaging with a Millennial candidate I would certainly look for opportunities to showcase your company’s culture, and ideally discuss any mentorship programmes where they would get ongoing feedback on their work. Millennials, like Gen X, tend to appreciate flexibility, so it might be a good idea to touch on this in interview stage here also.  

Generation Z (1996 – 2012) are our most recent entrants into the market. The tend to be more adaptable than other generations when it comes to new technology, new systems and new ways of work and are thought to be the most creative of the generations.  

Gen Z candidates generally look for more freedom to allow them to be innovative and like to be given the opportunity to multi-task. They often place enormous value on a company’s contribution to society, and their openness to diversity and inclusiveness. Gen Zs tend to lean into social media where possible and respond positively to companies with a positive social media presence. They also, often seek roles where rapid career progression is available and mentorship is offered.  

For a Gen Z candidate, you might find success through a company introduction which outlines your company’s inclusiveness, diverseness and corporate responsibility. When explain the role it would be worthwhile highlighting any opportunities for creativity such as displays, or perhaps links to social media, such as running the store’s Facebook or Instagram page.  

Some final pointers to note:

Whilst some of this categorization may prove useful, it is imperative not to allow stereotypes to determine your hiring process. Plenty of candidates I have met do not align at all with their generation as they are shaped, for example, by their parents’ values instead of their peers. 

From assessing each of these generations, it’s clear that there are some common themes worth outlining in all your interviews as they seem to cross all today’s candidates.  All groups placed a high value on flexibility, all cited continuous learning and career growth as an important value and, regardless of generation, a company’s inclusiveness and diversity has become more of a factor as candidates consider their options in today’s market.  

For more information call us on 01 814 8747 or email nikki@excelrecruitment.com.

how to attract the best retail candidates

How we attract the best candidates to our retail roles

Posted on | by Excel Recruitment

Recruiting the best candidates for retail roles is essential for the success of any retail business. Having the right team in place can make a significant difference in customer satisfaction, sales, and overall store performance. Below is a guide that you may find helpful to structure your recruitment process in order to attract and hire top-notch talent for your retail positions.

Write Your Job Spec 

Creating a comprehensive job specification is the first step in attracting the right candidates. It ensures that both you and the candidates share the same expectations about the position. Your job spec should include the job title, general duties, day-to-day responsibilities, a brief company overview outlining your company’s culture and values, job location, and working hours, including likely shift patterns and contracted hours. Including these elements ensures candidates have a clear understanding of what the role involves and whether it aligns with their expectations and career goals. 

List Your Must-Have Skills and Attributes 

Identifying the essential skills and attributes for the role is critical. These should be based on the duties listed in your job spec and the characteristics of successful past hires. Some examples of “Must have” skills might include the ability to work certain shift, a particular visa, command of the English language and some customer-facing experience. Your “would like to have” attributes could range from previous experience in a deli or food retail store to experience using a particular POS system, or leadership potential.  

Compile Your Questions to Reflect Your Desired Attributes 

To effectively assess candidates, develop a set of questions that reflect the skills and attributes you are looking for. For example, if Customer Service Skills is high on your must-have list perhaps you include a question such as  “Can you describe a time when you turned a dissatisfied customer into a happy one?”. You can choose the skills that are most valued by you and compose a question on each topic.  By scoring each answer, you can objectively compare candidates and ensure you are making the best hiring decision. 

Prepare Your Pitch 

The interview is a two-way process.  While an interview is an important opportunity for you to fully screen candidates, it’s equally important to sell the role and your company to them. The second half of the interview should involve: 

→ Detailed Role Explanation: Clearly explain what the job entails, including tasks, responsibilities, and expectations. 

→ Benefits and Opportunities: Highlight the benefits of working with your company, such as employee discounts, health benefits, training programs, and career progression opportunities. 

→ Success Stories: Share examples of employees who have thrived in your company, demonstrating the potential for growth and success. 

This not only gives candidates a clear picture of what to expect but also gives you the chance to portray your company as an attractive place to work.  

Reply to Each Candidate Promptly 

Prompt communication is crucial. Whether you are offering the job, rejecting a candidate, or inviting them for a second interview, timely responses are essential. News travels fast, and a local store that doesn’t respond to applications or inform candidates of their status after an interview will likely see a drop in applications as word spreads. Additionally, as a retailer recently pointed out to me, these job seekers are often our customers first. Therefore, it’s crucial to protect the store’s reputation, regardless of the interview outcome! Clear and respectful communication enhances your company’s reputation and ensures candidates are not left in limbo. 

Job Offer 

When making a job offer, be enthusiastic and positive. Outline all benefits, big or small, to show the full value of the offer. Follow up verbal offers with a detailed written offer letter which includes; job details, salary, all immediate or long-term benefits, acceptance deadline, start date, and next steps.  

Call for Backup 

For junior roles, having a second opinion in the same interview can be beneficial. For more senior roles, conducting a second interview with another interviewer helps ensure a well-rounded assessment of the candidate. 

Trust Your Gut 

While structured interviews and scoring matter, trusting your gut is important too. If a candidate feels like a great cultural fit and matches your company values, that’s a strong sign they are right for you!  

For more information call us on 01 814 8747 or email nikki@excelrecruitment.com.

Grocery Management Awards 2024

Grocery Management Awards 2024

Posted on | by Excel Recruitment

Grocery Management Awards  

Judging the Grocery Management Awards is one of my favourite events each year. It’s an opportunity to catch up with some of the best and most passionate retailers across the country.  

With some new and returning categories in the line-up this year, 2024’s GMAs are set to be one of the most exciting years yet!  

This year I reached out to a couple of our clients whom we partner with closely, to encourage them to nominate some of their team for recognition. Whilst most were thrilled to partake a couple of my clients surprised me by turning down the opportunity.  

One of these clients suggested that he didn’t know if it was worth the effort and wasn’t sure if his employees would see the value.  

It got me thinking,  perhaps for those on the fence about whether certain awards are for them and their teams, I should put together a list of benefits I have seen enjoyed by the retailers that have engaged in various awards over the past decade.  

→ Employee retention – I know I have cited this before but feeling undervalued is one of the most common reasons employees look to make a move. Perhaps you think that by highlighting an employee’s talents you will make them ripe for competitors? But we have seen the opposite to be the case over the years. A large number of the retailers nominated for these awards are long-serving employees who have be only to happy to remain in a business where they feel appreciated and their hard work is recognised on a regular basis.  

→ Employee Engagement – nothing brings people together more than award season! And I don’t just mean over a shared bottle of bubbles. Most managers we spoke to this year where at pains to stress how they couldn’t have reached such highs without their wonderful teams. We have seen again and again how store teams rally around their nominated manager to cheer him or her on for a win! 

→ Recruitment – telling new recruits that your store has a wonderful culture or a great leader in their Store Manager is one thing – but showing them your store that won “Team of the Year” or “Manager of the Year” really proves the point! 

→ Customer and community engagement – this one took me a little by surprise. When I questioned participants of previous years, they explained that the buzz the nominations created in their store led to a real sense of community with their regular customer base! With one school even going as far as making good luck cards for a manager in their local store!  

→ Boosts employee morale across the store – win, lose or shortlist – the feeling of knowing your store’s owner or regional manager felt you or your team where worth consideration for any award certainly increases a sense of morale, which spreads across the business!  

→ Innovation and productivity – From Butchers and Deli Managers to Supermarket and Wholesale Managers, every entrant in the process is asked to explain how they have driven their stores or departments forward in the last year. Many past applicants informed me that this question stayed with them over the following years and drove them to keep looking for ways to increase productivity, introduce innovation and strive for better across their businesses. Knowing that each year you will be taking stock of the last 12 months accomplishments in front of your peers and a judging panel can be a real motivator for many!  

→ Sense of purpose –  Annual awards , be they in house or external can instil a real sense of purpose to your team and helps to give them a focus for the year ahead.  

→ Sharing your story – how many of your more junior staff know the story of how their store manager progressed to their current role? Award season is a great excuse to share these stories to help motivate those starting out in retail and laying down the steps it takes to progress up the retail ladder. Most store managers are trailblazers in their own right , many with inspiring stories about how they worked from the ground up. In retail, anything is possible with a bit of hard work and determination! Sometimes it is worth taking a moment to remind your new additions of this!  

→ Fun!  If for no other reason, do it for the fun!  

Wishing you this years entries the very best of luck, we can’t wait to celebrate with you all on May 9th. For more information call us on 01 814 8747 or email nikki@excelrecruitment.com

You can view all of our live jobs here

Top 10 Recruitment Tips

Top 10 Recruitment Tips

Posted on | by Excel Recruitment

One of my clients is getting ready to open a brand-new convenience store. It’s such an exciting time, but he contacted me concerned that he was going to be unable to staff the store ahead of his impending opening date. I am looking after his key roles, but he asked me for some advice to help him through his upcoming staff recruitment drive.

It prompted me to put together a list for this months article of my top ten tips when recruiting staff for a retail job. Obviously, this list varies slightly with each role, but below are some nice guidelines which some may find useful.

Advertising – when you are writing a job advertisement , whether it’s for a shop front window or an online job board you should quantify the role clearly. Make sure to state the tasks, hours, location, salary and contact details and how to apply. It may seem simple but with over 1500 retail jobs on just one of the job boards as of today, it’s worth ensuring yours has the information potential candidates look for! You should seek to include details which will matter most to prospective employees such as pay and shift pattern, rather than use this space to over elaborate on what the role entails and what you are looking for.

Sell the job – ensure your advert is going to attract candidates to apply – rather than dissuade them from doing so. Oftentimes, retailers compose a job advert which is similar to a wish list of their perfect candidate. Listing endless skills and experience they must have in order to apply. This can lead to few or no relevant applications. Write the advert with the potential candidate in mind – think “WE OFFER” rather than “YOU MUST HAVE!”

Advertise in your locality – Local noticeboards, public spaces, libraries, and community colleges are all great sources of local talent and have the added bonus of hitting the exact demographic you are looking for. With “shorter commute times” one of the top reasons for making a move cited by jobseekers, it is well worth advertising locally to appeal to local hidden talent!

Look at your online job boards paid and unpaid options – these can be worthwhile to attract a decent volume of candidates, but remember they are only as good as the job advertisement you write. Make the role something YOU would like to apply to! When writing a job advert to go online ensure you are using phrases which a job seeker is likely to type into a search bar. “Sales Assistant” will always attract more applicants than “Sales Executive” and “Deli Assistant” will appear in far more searches than “Fresh Food Counter Hand.” If your store is part of a retail brand it is also worth reaching out to see if they can post the advert on their website directly for a wider reach.

Social media – This can be a really useful tool – use your company’s Facebook account and share your job (with a picture) with dedicated groups – such as job fairy boards – but remember to keep an eye on your comment section as well as inbox for responses.

Referrals – Past employees, current employees and customers can be great advocates for your business and you as an employer! Get networking!

Use an agency – (ahem, shameless plug here) Recruitment agencies are professional recruiters – At Excel we have a database of over 85,000 retail candidates and a team of specialist recruiters who understand the industry. This can be a particularly useful option when you are looking for management or specialist candidates as it can be challenging to find the right expertise on your own.

Move with urgency – in this current market you need to respond quickly to candidates who meet your criteria. It goes without saying – still go through your screening and vetting process – but it’s recommended doing them slightly quicker than before!

Job offers – when you are offering the job to your preferred candidate – offer the full package – list every available benefit and include them in your job offer letter. From free parking to free coffees, pensions and holidays – get it all down so that you can relay it to your chosen candidate and get them excited to join your business!

Retain your talent – following a survey of our database we have listed the top reasons candidates choose to remain with their current employer – the more of these you can offer to your team – the less likely they are to leave your business!

→ Career opportunities

→ A voice in the workplace

→ Progression

→ Flexibility

→ Fair pay

→ Fun perks

→ Work life balance

→ Additional Annual leave days

→ Inclusive Culture

Happy recruiting and good luck! For more information call us on 01 814 8747 or email nikki@excelrecruitment.com

You can view all of our live jobs here

Excel Recruitment ERF winner

Case Study: Successful workforce solutions for Butlers Chocolates

Posted on | by Excel Recruitment

Excel Recruitment Case Study: Butlers Chocolates

Elevating Excellence in Industrial Staffing, Crafting Sweet Success With Our Workforce Solutions For Butlers Chocolates

About Butlers Chocolates

Butlers Chocolates began life in Dublin’s Lad Lane in 1932. The company now employs 500 staff across its factory located in North Dublin and the Butlers Chocolate Café network, which consists of 27 Butlers Chocolate Cafés in high-profile locations in Ireland, along with franchises in the Middle East and South Asia. Butlers Chocolates are exported across the world and are available in over 35 countries and 60 airports. The company is 100% Irish family owned.

Scope and Challenge 

Butlers BRC Grade A+ accredited manufacturing facility is located in Clonshaugh, North Dublin. The HR Team found it challenging to find sufficient numbers of quality staff to work in the factory due to labour shortages in the general operative space after the COVID Crisis. Butlers has several manufacturing peaks over the year in line with traditional chocolate gift giving occasions such as Easter and Christmas. The company needed flexibility to work in line with seasonal demand and employ quality staff at short notice for temporary periods as required.

How and where

Excel Recruitment and Butlers Chocolates. Michelle McBride, Retail Director, Butlers Chocolates and Board Member, Retail Excellence Ireland discussed this issue with Barry Whelan, CEO of Excel Recruitment (Corporate Partner to REI). Barry introduced Butlers Production and HR management team to Sarah Adams, Team Leader of the Industrial Recruitment Division in Excel. Sarah analysed the requirement and she and her team set about deploying Excel Recruitment temporary general operative staff to work in the factory. The staff was made up of qualified people, with manufacturing experience, looking to work locally in North Dublin where Butlers Chocolates is located.

The Outcome

In October 2022, Butlers took on board the first set of 8 temporary general operatives from Excel Recruitment. Excel supplied high-quality staff ready to work in machine operation, packing, and hygiene across the factory and warehouse. The number of temporary staff supplied by Excel peaked at 45. The supply of temporary staff helped Butlers produce in good time and ample volume to meet consumer demand. The ability to react quickly to increased manufacturing demand worked particularly well for Butlers management, as it gave them added flexibility as required. The quality of staff supplied was evident when 9 Excel recruitment temporary workers moved from employment with Excel to permanent employment with Butlers.

If you feel this might be a solution for your own business, contact Excel Recruitment regarding Temporary Staffing Solutions. Call 01 871 7676 or email sarah.adams@excelrecruitment.com 

Do today’s candidates have less “staying power” than those in years gone by?

Do today’s candidates have less “staying power” than those in years gone by?

Posted on | by Excel Recruitment

In today’s rollercoaster world of grocery retail candidates who start but don’t stay can cause huge disruption to any team or store. We are hearing more stories from retailers who have gone through full recruitment drives, inductions, and training delivery only to be told within the first few months that this new hire is already moving on.

Is this a generational thing? Do today’s candidates have less “staying power” than those in years gone by? Have we shifted to a culture where it’s now acceptable to let your feet do the talking to your employer by leaving a job where you are finding the going tough, or just slightly unpleasant?

So why is this happening? And what, if anything, can or should retailers do to reduce these flighty new starters?

Manage expectations

Candidates today certainly have higher expectations than those of previous years. Often what retail staff would have considered as a nice extra, is now a minimum expectation. Many candidates start new roles with skewed expectations of what their actual hours, responsibilities, or place in the businesses will be. Inevitably their expectations are much more favourable than the reality. When faced with this realisation many new starters are choosing to leave their new role and start over, rather than adjust or compromise. In most instances, ensuring full disclosure on all facets of a new job can dramatically reduce candidate “fallouts.” When we took a sample of candidates who had left their jobs in less than 6 months, the number one reason they stated was the role was not what they expected. Laying out your shift patterns, and contracted hours is imperative. However, retailers with better retention are going one step further and giving a detailed breakdown of the role they are offering – including challenges that may arise for a new hire.

First impressions count

Even in instances where retailers have done a thorough job of explaining the role, company and responsibilities, still a cohort of new starters will leave before they have even completed their training. Candidates now expect an enjoyable induction, to feel valued from arrival, and to be made feel like they are part of a team. They also look for a robust training plan which ranges from 6 weeks to 6 months, covering not only their role but company highlights, organisations plan, and wider social and cultural inclusions. This may feel like a big ask for some retailers, but setting aside some time to welcome on board each employee pays dividends. Poor induction or training was the second highest ranked on our list of reasons a new-hire leaves.

Market demands

Today’s recruitment market is still candidate-led – meaning that candidates have ample choice between employers. It is widely understood by today’s candidates, particularly at entry-level and slightly above, that they have the “upper hand.” It’s a phenomenon that arose from an overheated market, coupled with a mindset shift over the last 5 years. Any employer who is not aware of this new employee attitude is unlikely to have much success with their new team additions. When I asked several retailers how they are managing this shift, the most successful all seem to have one thing in common. They are investing more time and resources in their recruiting and onboarding practices.

Mentors

Long gone are the days of training solely by “shadowing”. Today’s new starters tend to spend days clicking through online training and signing sheets of compliance documents. This is often followed by off-site training or training in a different store to get a more “well-rounded” experience. The problem here is that while “shadowing” is no longer seen as best practice in most incidents – what it did do well was appoint a mentor by default. Someone who could help you understand the culture of the store and guide you to find your fit within it. A lot of the candidates who left prematurely made statements like – “I was left,” “forgotten about” or “ignored.” Appointing a mentor or following the old routine of shadowing one team member during the first few critical weeks really limits this and is certainly food for thought!

Feedback

My favourite one-size-fits-all solution. I believe open, honest, direct, and fair feedback can improve any professional relationship and it appears that it has an impact in these scenarios too. Another reason cited by these leavers was a lack of appreciation or feedback. Today’s candidates are unwilling to wait for the 6-month review to get a pat on the back – weekly and monthly check-ins are the way forward in order to hang on to those newbies!

You can check out this feature in the most recent edition of ShelfLife Magazine here. For more information call us on 01 814 8747 or email nikki@excelrecruitment.com

You can view all of our live jobs here

Benefits when attracting and retaining staff

Benefits when attracting and retaining staff

Posted on | by Excel Recruitment

Most retailers are facing a significant increase in their wage budget from this January. This increase, coupled with additional sick days, the upcoming new February bank holiday costs and imminent pension auto-enrolment is forcing employers to look at more creative ways of attracting and retaining staff that won’t break the bank. We have seen that whilst staff won’t stay in a job where they feel undervalued or underpaid, money is not the main driving factor most employees consider when making a move.

With this in mind, we have reached out to various retailers and retail managers across the grocery industry to provide a list of bonuses and benefits you can consider adding to your package which may help when it comes to attracting new staff as well as retaining your current team.

Work Life Balance

This comes in the form of advanced rotas, flexible shifts, remote or hybrid working patterns, scheduling weekend off rotations, reduced contract hours, or job sharing. The focus on Work-life balance has never been higher – with more and more candidates citing this as their main motivating factor when looking for a move. Whilst remote working is often not a viable option in our sector, many retailers have been working to improve contracted hours or offer a little more flexibility to their teams, and have been reaping the rewards of lower staff turnover as a result.

Travel

Company car and fuel allowance are not always viable benefits you can offer. But the bike to work and the Annual Tax Saver Travel schemes are benefits most businesses can offer at a relatively low cost which add real value to their workforce. I’ve seen roles that require travel advertised without the mention of a car, mileage or fuel allowance. Only to find out these roles offered fully expensed company vehicles, but they had not thought to include this as a perk in their job ad. I’m confident this would have deterred numerous suitable candidates from applying.

Discounts

Many retailers offer in-store staff discounts, ranging from free or subsidized lunches or coffees to 20% off their weekly shop. However, these discounts are often only disclosed when a new employee starts – rather than as part of the advertising campaign or even offer letter. Another great and highly valued perk comes in the form of group discounts. It is often worth reaching out to local businesses and asking if they will offer a small discount for your staff in return for the same for theirs. Many local gyms will also offer discounts when approached and being able to offer discounted or subsided gym membership is a substantial perk to many. I have seen discounts on everything from childcare and chemists to driving lessons and bakeries – it takes a little leg work but definitely worth the effort!

Annual Leave

Annual leave can be a deal breaker for many candidates when it comes to accepting a new role. Increasing annual leave with length of service is a wonderful way of rewarding and retaining those with the most experience in your business. “Birthday days off” is another benefit that has a significant impact on culture and retention. A number of retailers give their staff one additional day’s leave to be taken on their birthday. Obviously this incurs a cost to the store, but this novel incentive has such a positive impact on staff that I think it’s a worthwhile one to consider.

Employee Engagement Initiatives

These are less tangible and usually less costly, but that’s not to say they are any less impactful. Arranging initiatives or small incentives to keep employees feeling appreciated or part of a team goes a long way. Ideas here range from birthday cakes and celebrations to involving store staff in charity walks, fundraising drives, or community clean-ups. Employee recognition schemes – from €5 store vouchers for “staff member of the day” to employee awards events add to the sense of accomplishment and teamwork in most businesses and are a great way to build a positive culture in which people are reluctant to leave! Perhaps include Christmas parties or team bonding events to your list of benefits, if this is something you offer. Or maybe something to consider if you don’t.

Statutory

Don’t forget to include all those benefits employees can now avail of – regardless of whether they are something your business started or which is now mandated, such as sick pay, upcoming pensions, maternity leave, paternity leave, or parental leave.

Employee wellness

Many employers are offering Employee assistant programs or mental health days. Others offer discounts on doctor’s or dental visits. Healthcare insurance can be an overburdening cost to many retailers, but you may find – with a little research – a health insurer willing to offer a small discount to your staff.

Training

Nearly all the retailers I speak with offer excellent training and development as well as ample opportunities for growth and career development. This is certainly a perk worth shouting about as it is one of the highest-ranked benefits cited by employees looking for a move. If you offer mentoring and coaching to new employees, access to e-learning platforms, or indeed the opportunity to avail of further education it’s definitely worth shouting about.

Every Little Counts

In my experience, it’s worth listing every benefit you can offer – it really may be the difference between someone accepting or declining your job, or indeed the difference in one of your team accepting or declining a job offer from a competitor! Feel free to list everything from “free parking” and “free uniform” to “great location” and “competitive pay rates” – as they say – every little helps!

Shout it from the Rooftops (or Store Fronts)

It’s worth noting that the retailers who are most successful at attracting talent directly are the ones who shout loudest about their benefits. If you go onto the website of some of the most well-known value retailers, you will see their benefits highlighted on every page. Yet many other retailers offer similar if not better benefits and they are nearly a secret! My advice, for what it’s worth, is to list every single benefit – from statutory sick days, training programs, and EAP to Bike to Work and free coffees. It makes potential new hires take notice and potential leavers think twice!

You can check out this feature in the most recent edition of ShelfLife Magazine here. For more information call us on 01 814 8747 or email nikki@excelrecruitment.com

You can view all of our live jobs here

 

impact of national minimum wage increases

Examining the impacts of National Minimum Wage increases

Posted on | by Excel Recruitment

A lot of questions have been coming our way about the knock-on impact of the upcoming National Minimum Wage increase, in particular, how stores will be responding across the various levels of the business in order to remain competitive.

This impending increase of €1.40 reflects a 12.4% increase in just 12 months. The NMW increased, in total, €1.85 across 8 years from 2014 to 2022, with yearly manageable increases. However, we are seeing an increase of €2.20 per hour, equating to 21%, in just the two most recent increases. This increase is more than double the rate of wage increases across the state and understandably is having a significant impact on retailers across the country.

The most common question we are being asked is how retailers are responding across the rest of their store’s teams.

Entry Level Management Roles

Trainee Managers, Duty Managers, Team Leaders, and Store Supervisors were typically earning €26,000 to €28,000 a couple of years ago. This was an entry-level role where they gained experience and was a first step on the retail career ladder. The medium here now equates to the 2023 NMW for a 45 hour week.

There are many instances where the rates of minimum wage store staff have increased but this junior level Manager has not moved and so this level are being paid only slightly more than the teams they are managing. So, the issue here is one that impacts the entire store team. And this is what is causing concern for retailers across the country.

In an effort at fairness, many stores are increasing these junior managers’ salaries by the same percentage as the minimum wage increase. This means by the end of 2022 many, if not most of these junior managers were starting at €28,000 – €30,000 PA. However, a 21% increase from 2022 to 2024 would now bring an entry-level, junior management candidate to €36,000! A salary many experienced managers are on. This in turn causes an increase across the next level of managers – from assistant managers to fresh food and store managers. The question is, where does this become too crippling a cost for store owners to bear?

Natural Market Increase 

That’s not to say that the minimum wage is a bad thing – indeed – it’s important that all are paid fairly, however, it’s this knock-on effect which needs to be taken into account, to ensure stores stay profitable and all those working are being paid fairly. The low unemployment rate has already caused a natural increase in the minimum wage for good staff over the last couple of years. Meaning that any retailers who worked hard could expect an increase from their employer in order to retain them. This market balance means stores are paying those who work hardest more and have the budget to reward those who deserve it.

Retailer’s Response 

Many of the retailers I spoke to are already paying their staff above minimum wage. However, 2024 will force an increase that brings all staff to the same level regardless of their performance.

Other retailers will offset this cost by trimming hours in their stores where possible.

More still will look at their ratio of under 18 staff and seek to balance their wage bill by ensuring they have a mix of under 18 staff and more experienced staff. However, with the current legislation around under 18s selling alcohol and tobacco, this is often not an option!

Wage Wars

This 2024 increase will see the “levelling out” of salaries. This means many competing employers will start increasing again in order to attract top talent in a still overheated employment market.

Some retailers suggested that rather than compete with more “wage wars” against other employers they will look at their contracted hours, shift patterns, benefit packages, and reward schemes. This seems to be the most palatable solution going forward as any additional increases past Januarys increase seem most unpalatable.

What’s next

Considering the substantial increase of 2024, the projected NMW increase of 2025, the additional February Bank Holiday,  the additional sick pay, and the auto enrolment for pensions, many retailers will be looking long and hard at their P&L sheets this year end.

2024 will likely see retailers making sure they get the most value for money in terms of new hires, paying a little more for a lot more talent by moving up the ladder to more experienced hires and adjusting their overall packages to remain an employer of choice and attracting the best talent available to drive their stores forward.

You can check out this feature in the most recent edition of ShelfLife Magazine here. For more information call us on 01 814 8747 or email nikki@excelrecruitment.com

You can view all of our live jobs here