Irish shoppers are set to spend over €1 billion on their Christmas groceries

Irish shoppers are set to spend over €1 billion on groceries throughout December for the first time as competition gets even fiercer between grocery retailers over the Christmas period.
According to research from Kantar World Panel, Irish households spent €968.2 million last December in supermarkets, and “all the signs so far indicate that this year Irish households will break the €1 billion threshold for the first time”

Overall the grocery market grew by 2.9% in the 12 weeks to 2 December according to Kantar’s latest figures. Dunnes Stores remains the largest grocery retailer, with a market share of 22.4% after seeing sales growth of 3.4% for the period. SuperValu’s sales rose by 1.3% over the same 12 weeks, cementing it in second place with 21.7% share of the market. Tesco is in third place with a 21.6% market share and growth of 0.3%, However, discount retailers Aldi and Lidl saw the strongest growth of all for the second consecutive period, with sales up 7% and 4.1% respectfully. Aldi now has 11.6% of the market, with Lidl on 11.3%. Aldi UK & Ireland Chief Executive Giles Hurley said the retailer is “delighted to be the fastest growing retailer in Ireland for the third month in a row,” adding Aldi has “opened new stores in Blackrock, Co. Dublin, Graiguenamanagh, Youghal, and Killaloe over the last month.”

Consumer Insight Director at Kantar Worldpanel Douglas Faughnan said of the figures: “Promotions continue to play an important role among the traditional retailers as they try to attract new shoppers and encourage customers to spend more in store. “SuperValu has performed strongest here, with the average value of a trip to the retailer increasing by €1.56 to €24.20 this period. As preparations for Christmas accelerate during December that figure is only likely to rise. “However, Dunnes’ long-running voucher programme means shoppers spend significantly more on each trip there than at any other retailer. Dunnes’ average spend per trip of €42.60 is one of the main reasons the retailer has retained the number one spot this period.”

Sun, sports and Love Island boost supermarket sales

All major Irish supermarkets experience growth for the sixth period in a row according to the latest figures from Kantar Worldpanel.

The grocery market continues to be intensely competitive with just 1.5 percentage points separating the top three retailers. Tesco is the fastest growing retailer, a title it holds for the seventh consecutive period, with sales up 4.8% compared to this time last year. Tesco is the only one of the three major retailers to witness a further decline in the average price paid per item, but this has been counteracted by shoppers spending more. Customers spent an average of an extra €21 during the 12 weeks ending 12 August, through both visiting the supermarket more often and buying more items each time.

SuperValu continues to perform strongly with sales up by 2.4% and a market share of 22%, thanks in part to owner Musgraves prominent SuperValu of the GAA All-Ireland Hurling and Football Championships. The brand also performed well outside of its Munster stronghold seeing sales in Dublin up by 3.6% and the rest of Leinster growing by 6.2%.

Dunnes Stores’ saw overall growth of 1.9% during the period, thanks in part to the retailer’s ‘Mix and Match’ promotion on their barbeque meat range which was advertised in the lead up to the August Bank Holiday and boosted sales of chilled burgers and grills by a third.

The discounters also saw good growth with seeing sales growth of 2.9%. Aldi were also the only retailer to see a notable increase in shoppers, welcoming an extra 40,000 customer during the 12 weeks. Lidl achieved sales growth of 1.9% to hold market share at 11.9%.

Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Though the retailers continue to jostle for market share, the grocers have all benefited from the spike in consumer spending as shoppers’ splash out more during the warm weather.

“It’s been a summer of indulgence for customers. Alcohol is continuing to boom – overall sales of beer, wine and cider are up 10%. Ice cream is also up by a third compared to this time last year – equivalent to an extra €10 million – and soft drinks sales have jumped by 13%. The August bank holiday provided the retailers with another opportunity to cash in, with targeted advertisements and promotional activity directing customers towards specific categories such as fresh meat, fruit and vegetables and branded treats.”

Sporting events like the football World Cup and pop culture TV favourites such as Love Island have also had an impact on what shoppers are choosing to buy. Douglas Faughnan explains: “Men’s skincare products and shaving soaps grew at double the rate of the overall grocery market, while sales of razor blades rocketed by 15% as Love Island enthusiasts were potentially inspired by the contestants’ hairless look. Time spent in front of the TV meant shoppers spent less time on home cooking, to the benefit of frozen and chilled ready meals sales, which jumped by 16% and 6% respectively.”

BBQ sales see Tesco soar to 1st place in grocery wars

Tesco have captured 22.5% of grocery retail market share thanks to their emphasis on their BBQ and chilled meat ranges during the recent heatwave.

Tesco were also the only retailer to increase their market share during the 12 weeks ending 15 July 2018. The supermarket brand’s extensive ‘Grillin’ and Chillin’ marketing campaign saw it make a big push on key barbecue items, with products like ice cream, chilled poultry and chilled burgers all performing strongly and resulting in shoppers putting, on average, 4.7% more items in their baskets on each trip.

SuperValu achieved overall sales growth of 2.6%, they’re biggest jump since October 2016. The retailer traditionally performs well in summer categories as its store network is convenient for shoppers making more frequent top-up shops during the key barbecue season. This year has been no exception, with chilled burgers, fresh fish, and fresh lamb all recording double-digit sales growth.

Dunnes Stores now accounts for 21.2% of grocery sales in Ireland, thanks to sales growth of 1.9% this period. The average Dunnes basket now features 20 items, a 5.7% increase compared to the previous 12 weeks and more than any other retailer.

Meanwhile, Lidl and Aldi have 11.9% and 11.5% market share respectively, with both posting sales growth in the most recent 12 weeks. Aldi was the only retailer to see a slight rise in shopper numbers this period, with the impact of its current Swap & Save campaign potentially contributing to increased shopper penetration.

Across the market, the recent rising temperatures and the World Cup saw sales soar by 3.1% with two of the biggest winners being lager and bottled water. Water sales rose by 27.3% while lager sales saw growth of 11.6% or the equivalent of an additional 7 million pints. This was as a result of both increased shopper numbers and shoppers buying larger quantities.

There’s a number of factors contributing to the spike in water sales according to Douglas Faughnan, consumer insight director at Kantar Worldpanel “A number of things may have influenced the surge of bottled water sales in Ireland – in particular the recent weather, speculation surrounding water shortages and this month’s hosepipe ban. Irish shoppers bought bottled water on 1.8 million more occasions in the latest 12 weeks compared to the same period last year, helping sales grow by over a quarter. Furthermore a Europe-wide shortage of CO2 may have stifled sales of carbonated water, which grew at a third of the rate of still water, with retailers and manufacturers shifting their focus to stills where necessary.”

Dunnes stay top of growing grocery market as shoppers spend extra €96m

Dunnes remain top of growing grocery market as Irish shoppers grocery spend increased by €96 million compared to the same period last year.

The Irish grocery market continues to show positive momentum with the latest figures from Kantar Worldpanel, showing growth hit 3.9%. Dave Berry, director at Kantar Worldpanel, said: “Shoppers have spent an additional €96 million on groceries over the latest 12 weeks compared to last year and two factors have led to this growth. “First, shoppers are choosing to buy slightly more expensive items and this is reflected in continued sales growth for brands. Second, customers have picked up more items during their weekly shop, with the cost of the average trip 60c more than this time last year.”

Dunnes Stores remain in the top spot, despite growth falling slightly compared to the previous period, from 5.7% to 5%. Tesco sits in second place but top the charts in terms of growth in the three month period ending 25th February. Berry said: “Tesco tops the charts in terms of growth this month, with sales increasing by almost 7% and market share hitting 22.3%. This time last year the retailer was facing a number of store closures due to strike activity and its most recent performance is reflective of this. The strongest performance for Tesco has been among younger shoppers, with share among the young family demographic increasing from 26.5% last year to 29.3% this year.”

SuperValu sits in third position with market share of 22.0% placing it just 0.3 percentage points behind Tesco. SuperValu continues to build performance outside of its traditional base – with the areas are young families, where market share has increased by almost 2%, and Dublin, where sales have increased by 3.5% performing particularly strong for the retailer. Lidl is the second strongest growing retailer, with an uplift in sales of 5.9%. An increase in shopper loyalty is behind this, with shoppers returning to the store more frequently – resulting in an extra 780,000 trips for Lidl this period compared with last year.

Having previously reported a decline in sales, Aldi’s performance returned to form. Sales have increased by 1.3% and market share stands at 10.6% – just 0.2 percentage points behind Lidl.

Dunnes still on top as shoppers spend on brands and veggie options


The battle of the supermarkets remains as tight as ever as all major supermarkets experiencing sales growth over the last twelve weeks. Only 1% separates the top three, with Dunnes in the top spot with 23.2% of the market.

According to Kantar Worldpanel, Dunnes have successfully counteracted lower footfall with higher spending from its existing customers. This comes as shoppers are shopping around less but rather remaining loyal to a brand and spending more in one place. Dunnes are followed by Tesco on 22.7% and a sales increase of 4.8% and SuperValu is in third with 22.2%, with sales growth of 2.1%. Dublin yielded the strongest results for the retailer, with the supermarket managing to increase its market share in a region where it was traditionally underrepresented. Lidl and Aldi are on 10.5% and 10.3%, respectively, and Iceland, while also holds just 0.6% of the market is making gains in their frozen offering, helped in the main by new store openings. The chain which recently opened its 20th Irish branch increased its share of frozen food sales from 4.3% to 6.0% year on year.

According to the latest figures, which deal with the 12 weeks ending 28 January show continued growth for Irish supermarkets, with the growth of branded goods outpacing own brand labels for the first time in four years. Alcohol, baked goods, frozen food and toiletries were the best performers. Kantar Worldpanel’s David Berry saying the sales equated to nearly €50 million extra for retailers. “The recovery of branded sales began in late 2017 and has continued apace in the new year. Sales of brands are up 4% year on year as shoppers parted with an additional €49 million on their favourites during the past 12 weeks.

Consumers’ New Year health kicks were plain to see with spinach, berries and avocados continuing to prove popular. Shoppers’ are also showing an increasing interest in vegetarian and vegan lifestyles with sales of vegetarian options surge by 18%, translating as one in five shoppers picking up a vegetarian product.

Dunnes retain top spot as Irish shoppers spend big on Christmas

Dunnes Stores remain Ireland’s largest supermarket in the crucial run-up to the festive period, according to the latest figures from Kantar Worldpanel. The fight for grocery market share remains fierce with only 0.3 percentage points separating the top three, with Dunnes occupying 22.5%, Tesco in second with 22.3% followed by SuperValu with 22.2%. Aldi and Lidl are tied for fourth position, capturing 11.2% of market share each. Lidl enjoyed the second fastest growth rate in the market behind Tesco, with sales growth of 3.3%.

“Dunnes Stores has always performed strongly in the countdown to Christmas and this year is no exception. Holding steady year-on-year with a 22.5% share of the market, the retailer has seen strong sales growth of 2.4% to retain the title of Ireland’s largest supermarket” according to David Berry, Director at Kantar Worldpanel. He says, “Dunnes Stores’ ‘Shop and Save’ initiative has proved the key to the retailers’ success. Shoppers now spend €2.30 more per shop than last year as customers are encouraged to up the value of their baskets to get extra money off.”

The data also shows that shoppers are more willing to part with their cash in comparison to this time last year. Sales of key festive items across Irish supermarkets has increased with the number of Christmas puddings sold up 12.6% and mince pies up 2.5% on this time last year. Wine sales are also up by 8%, giving the market an extra holiday boost worth €9 million.

Tesco have performed strongly in the last 12 weeks. Sales have grown by 4.7% compared with last year and this is now the fourth month in a row that Tesco has experienced sales growth of more than 4%. This strong growth has translated into increased market share – up 0.5 percentage points on this time last year, the supermarket now holds a 22.3% share of the market.


Tesco and Supervalu tied for top spot in grocery market share battle

SuperValu and Tesco are neck and neck in the fiercely fought battle to be Ireland’s largest supermarket as the crucial Christmas period fast approaches.

According to the latest figures published by Kantar Worldpanel both retail giants are neck and neck in 1st place with 22.0% of overall grocery market share. Both retailers have seen sales growth in the 12 weeks ending 8 October and this has contributed to the tie for top spot. Tesco has seen strong growth of 4.2%, an increase of 0.4 percentage points from this time last year. SuperValu has also seen an increase in sales up 0.5%. SuperValu and Tesco have both been successful in encouraging customers to spend more in store, SuperValu has seen consumers spend an additional 40 cents per basket on average while Tesco has encouraged its shoppers to increase their shop by €1.

Dunnes Stores sits in third place, 0.1 percentage points behind the top two. Lidl and Aldi both increasing sales year on year – up 3.0% and 2.8% respectively. Both posted small gains in their share of the market with Lidl’s market share increased to 11.7%, while Aldi’s rose by 0.1 percentage point to 11.6%.Deflation has eased and overall, supermarket sales are up 2.1% year on year. Dave Berry, director at Kantar Worldpanel says “With the festive period just around the corner – the time of year when sales spike and shoppers aren’t afraid to spend that little bit extra – the competition shows no signs of abating.”

In good news for brands, there has been a shift back towards branded goods after the recent trend for own-label goods. This time last year, the sales of branded items dropped by 0.5% compared to 2015. This trend seems to be reversing with sales up by 1.3%. According to Mr Berry, “At Christmas, shoppers tend to flock back to brands – partly for sentimental reasons and also as people are tempted to trade up at this time of year – so with the countdown to the festive season now well and truly underway, it’s likely we’ll see this trend continues into the new year.”


Grocery Market- SuperValu stay in top spot as Tesco reclaim second place from Dunnes

SuperValu have retained the top spot in the battle of the grocery giants with 22.5% of the market share, a full half a percent ahead of its next competitor Tesco.

The biggest shift during the 12 weeks ending 21 May, saw Tesco overtake Dunnes to reach second place. Dunnes now sit in third place with 21.9% of the market share. According to the data, published by Kantar Worldpanel, Tesco’s climb back to second place is down to more regular trips by its customers to its stores. While shoppers spent increasing amounts of money at Dunnes, they visited the stores less often.

Dunnes performance was still strong during the period with the retailer’s overall sales increasing by 4.9% compared to the same period last year. Shoppers are spending more instore, with the retailer managing to encourage an impressive 10% spending increase among remaining customers, €47 extra on average with the grocer during the latest quarter. However, while shoppers are spending more, they’re visiting the retailer less often. The retailer had 54,000 fewer shoppers during the past 12 weeks.

Lidl has remained steady, keeping its fourth position with a share of 11.4%, just 0.2 per cent ahead of its main rival Aldi. Both of the discounters have performed well with growth for Lidl has accelerated to 2.7% with Aldi boosting sales by 4%

According to Kantar, the recent fall in prices has been a positive for the grocery industry, encouraging shoppers to spend more. The grocery market continues to see growth, an increase of 2.2% in the last quarter.

The sector was worth €2.37 billion over the 12-week period, an increase of €50 million on last year.

“With the average price per pack falling slightly, growth has been driven by households buying extra items, with the average shopping basket increasing in size,” said director at Kantar Worldpanel David Berry in a press release.

This increased spend was the most beneficial to retailers own brand products which saw a 4% increase in sales within Irish supermarkets compared to this time next year. 54% of the products found in the average Irish supermarket shopper’s trolly carry own-brand labels compared with less than 10% a decade ago before the recession.

SuperValu and Dunnes Stores locked at top spot in supermarket wars



SuperValu and Dunnes Stores are tied for top spot with a market share of 22.5% each. Tesco find themselves in third place with 21.8% in the increasingly competitive battle of the supermarkets.

Kantar Worldpanel have released figure from the 12-week period ending December 4th, which show SuperValu have increased their market share to become level with Dunnes Stores. This gain shows Supervalu recovering quickly from their fall to second place last month.

SuperValu’s rapid climb back to top spot demonstrates how fierce competition is between Ireland’s ‘big three’, with just 0.7 percentage points now separating the three largest retailers. While both retailers saw sales grow slightly over the period, Aldi posted the strongest growth in the quarter with sales up by 6.1% over the last 12 months.

Lidl increased its sales by 4.3%, a figure which sees them ahead of overall market growth, which currently stands at 3.7%, leading to a slight increase in market share for the retailer. Similarly, Aldi and Lidl are also locked in a dead heat, with each of the German giants boasting a market share of 11%.

Kantar Worldpanel’s Ireland director David Berry said “Having reached the number one spot for the first time last month, Dunnes now shares that position with SuperValu – a real testament to just how competitive this marketplace is,”

SuperValu sales have positively increased by 1% over the last 12 weeks, which translates to shoppers spending an average of an extra €1 every time they visit a SuperValu store.

The long running Shop and Save campaign continues to prove successful for Dunnes with nearly 64%of households venturing into stores over the past 12 weeks. Shoppers on average visited just over once a week, spending €39.50 per visit – an increase of almost €3 on last year.

Dunnes currently stands as the only retailer which has delivered stronger growth for brands – (up 5.7%) than own label goods which increased by 3.3 per cent in the last 12 week period.

70 Tesco Stores To Go On Strike


At 7am Monday May 16th over 70 Tesco Stores will be closed as staff enter the picket line. The Tesco employees are protesting changes in conditions of employment that will affect 300 staff of the Grocery Retailer, who have been working for Tesco since 1996 and before. Mandate Trade Union have said that strikes will go on indefinitely until staff are willing to accept proposals made by Tesco.

The changes that have led to protest include:

  • Change to rosters
  • Annual Bonus reduction
  • 15% – 35% pay cuts
  • Sunday hour pay being reduced

However, the exact location of the protests are not yet known, with Tesco Ireland stating that all stores and online services will be available. It is believed the stores that are due to picket will be announced in the upcoming days. Gerry Light of Mandate Trade Union said ‘’We remain committed to reaching agreement on this issue and earlier this week we formally tabled a generous proposal for compensation for colleagues in scope. We need to make this change in order to improve our customer service at our busiest times of the week.’’