Irish shoppers are set to spend over €1 billion on their Christmas groceries

Irish shoppers are set to spend over €1 billion on groceries throughout December for the first time as competition gets even fiercer between grocery retailers over the Christmas period.
According to research from Kantar World Panel, Irish households spent €968.2 million last December in supermarkets, and “all the signs so far indicate that this year Irish households will break the €1 billion threshold for the first time”

Overall the grocery market grew by 2.9% in the 12 weeks to 2 December according to Kantar’s latest figures. Dunnes Stores remains the largest grocery retailer, with a market share of 22.4% after seeing sales growth of 3.4% for the period. SuperValu’s sales rose by 1.3% over the same 12 weeks, cementing it in second place with 21.7% share of the market. Tesco is in third place with a 21.6% market share and growth of 0.3%, However, discount retailers Aldi and Lidl saw the strongest growth of all for the second consecutive period, with sales up 7% and 4.1% respectfully. Aldi now has 11.6% of the market, with Lidl on 11.3%. Aldi UK & Ireland Chief Executive Giles Hurley said the retailer is “delighted to be the fastest growing retailer in Ireland for the third month in a row,” adding Aldi has “opened new stores in Blackrock, Co. Dublin, Graiguenamanagh, Youghal, and Killaloe over the last month.”

Consumer Insight Director at Kantar Worldpanel Douglas Faughnan said of the figures: “Promotions continue to play an important role among the traditional retailers as they try to attract new shoppers and encourage customers to spend more in store. “SuperValu has performed strongest here, with the average value of a trip to the retailer increasing by €1.56 to €24.20 this period. As preparations for Christmas accelerate during December that figure is only likely to rise. “However, Dunnes’ long-running voucher programme means shoppers spend significantly more on each trip there than at any other retailer. Dunnes’ average spend per trip of €42.60 is one of the main reasons the retailer has retained the number one spot this period.”

Sun, sports and Love Island boost supermarket sales

All major Irish supermarkets experience growth for the sixth period in a row according to the latest figures from Kantar Worldpanel.

The grocery market continues to be intensely competitive with just 1.5 percentage points separating the top three retailers. Tesco is the fastest growing retailer, a title it holds for the seventh consecutive period, with sales up 4.8% compared to this time last year. Tesco is the only one of the three major retailers to witness a further decline in the average price paid per item, but this has been counteracted by shoppers spending more. Customers spent an average of an extra €21 during the 12 weeks ending 12 August, through both visiting the supermarket more often and buying more items each time.

SuperValu continues to perform strongly with sales up by 2.4% and a market share of 22%, thanks in part to owner Musgraves prominent SuperValu of the GAA All-Ireland Hurling and Football Championships. The brand also performed well outside of its Munster stronghold seeing sales in Dublin up by 3.6% and the rest of Leinster growing by 6.2%.

Dunnes Stores’ saw overall growth of 1.9% during the period, thanks in part to the retailer’s ‘Mix and Match’ promotion on their barbeque meat range which was advertised in the lead up to the August Bank Holiday and boosted sales of chilled burgers and grills by a third.

The discounters also saw good growth with seeing sales growth of 2.9%. Aldi were also the only retailer to see a notable increase in shoppers, welcoming an extra 40,000 customer during the 12 weeks. Lidl achieved sales growth of 1.9% to hold market share at 11.9%.

Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Though the retailers continue to jostle for market share, the grocers have all benefited from the spike in consumer spending as shoppers’ splash out more during the warm weather.

“It’s been a summer of indulgence for customers. Alcohol is continuing to boom – overall sales of beer, wine and cider are up 10%. Ice cream is also up by a third compared to this time last year – equivalent to an extra €10 million – and soft drinks sales have jumped by 13%. The August bank holiday provided the retailers with another opportunity to cash in, with targeted advertisements and promotional activity directing customers towards specific categories such as fresh meat, fruit and vegetables and branded treats.”

Sporting events like the football World Cup and pop culture TV favourites such as Love Island have also had an impact on what shoppers are choosing to buy. Douglas Faughnan explains: “Men’s skincare products and shaving soaps grew at double the rate of the overall grocery market, while sales of razor blades rocketed by 15% as Love Island enthusiasts were potentially inspired by the contestants’ hairless look. Time spent in front of the TV meant shoppers spent less time on home cooking, to the benefit of frozen and chilled ready meals sales, which jumped by 16% and 6% respectively.”

Dunnes stay top of growing grocery market as shoppers spend extra €96m

Dunnes remain top of growing grocery market as Irish shoppers grocery spend increased by €96 million compared to the same period last year.

The Irish grocery market continues to show positive momentum with the latest figures from Kantar Worldpanel, showing growth hit 3.9%. Dave Berry, director at Kantar Worldpanel, said: “Shoppers have spent an additional €96 million on groceries over the latest 12 weeks compared to last year and two factors have led to this growth. “First, shoppers are choosing to buy slightly more expensive items and this is reflected in continued sales growth for brands. Second, customers have picked up more items during their weekly shop, with the cost of the average trip 60c more than this time last year.”

Dunnes Stores remain in the top spot, despite growth falling slightly compared to the previous period, from 5.7% to 5%. Tesco sits in second place but top the charts in terms of growth in the three month period ending 25th February. Berry said: “Tesco tops the charts in terms of growth this month, with sales increasing by almost 7% and market share hitting 22.3%. This time last year the retailer was facing a number of store closures due to strike activity and its most recent performance is reflective of this. The strongest performance for Tesco has been among younger shoppers, with share among the young family demographic increasing from 26.5% last year to 29.3% this year.”

SuperValu sits in third position with market share of 22.0% placing it just 0.3 percentage points behind Tesco. SuperValu continues to build performance outside of its traditional base – with the areas are young families, where market share has increased by almost 2%, and Dublin, where sales have increased by 3.5% performing particularly strong for the retailer. Lidl is the second strongest growing retailer, with an uplift in sales of 5.9%. An increase in shopper loyalty is behind this, with shoppers returning to the store more frequently – resulting in an extra 780,000 trips for Lidl this period compared with last year.

Having previously reported a decline in sales, Aldi’s performance returned to form. Sales have increased by 1.3% and market share stands at 10.6% – just 0.2 percentage points behind Lidl.

Dunnes retain top spot as record amount spent on Christmas grocery shop

Irish shoppers spent a record €90 million on their grocery shop at Christmas with the average household spending a record €1,532, an increase of €38 on the previous year.

David Berry, director at Kantar Worldpanel, comments: “Much of this increase has been driven by staple items, with fruit, vegetables, meat and poultry posting a combined sales increase of €28m. “Shoppers were also partial to a Christmas tipple with sales of alcohol up almost 6% – a boost of €13 million. Wine was the drink of choice this year with white wine and red wine sales up an impressive 10% and 12% respectively.”

Dunnes Stores retained the top spot during this busy period with a 23% share of the market according to the latest figures from Kantar Worldpanel as customers remain loyal to the store, with perks such as the ‘Shop and Save’ campaign encouraging customers to add extra items to their shopping baskets. SuperValu saw sales growth of 2%, encouraging customers to spend an extra 70 cents every time they shop. which brought its market share to 22.4%.

Tesco also performed strongly and saw its highest sales growth since February 2011 – an increase of 5.8%- bringing its market share to 22.8% according to the figures, which cover the 12 weeks ending 31 December. Historically shoppers have chosen to trade up over the Christmas period however Lidl seems to have broken the trend this year in their favour.The retailer enjoyed a positive performance over the Christmas period, with market share rising to 10.4% thanks to sales growth of 4.8%. Aldi’s sales rose by 0.9% but this was below the overall market level and led to a slight dip in market share to 10.3%.

The trend towards online shopping is showing no signs of slowing down. David Berry explains: “Online grocers experienced impressive sales growth of 24%, which boosted their share of the market to a record 2.3% over the Christmas period. Although grocery e-commerce shoppers haven’t increased in number, customers who already shop online have upped the frequency of their purchases with, on average, one extra order placed over this period.”

Tesco and Supervalu tied for top spot in grocery market share battle

SuperValu and Tesco are neck and neck in the fiercely fought battle to be Ireland’s largest supermarket as the crucial Christmas period fast approaches.

According to the latest figures published by Kantar Worldpanel both retail giants are neck and neck in 1st place with 22.0% of overall grocery market share. Both retailers have seen sales growth in the 12 weeks ending 8 October and this has contributed to the tie for top spot. Tesco has seen strong growth of 4.2%, an increase of 0.4 percentage points from this time last year. SuperValu has also seen an increase in sales up 0.5%. SuperValu and Tesco have both been successful in encouraging customers to spend more in store, SuperValu has seen consumers spend an additional 40 cents per basket on average while Tesco has encouraged its shoppers to increase their shop by €1.

Dunnes Stores sits in third place, 0.1 percentage points behind the top two. Lidl and Aldi both increasing sales year on year – up 3.0% and 2.8% respectively. Both posted small gains in their share of the market with Lidl’s market share increased to 11.7%, while Aldi’s rose by 0.1 percentage point to 11.6%.Deflation has eased and overall, supermarket sales are up 2.1% year on year. Dave Berry, director at Kantar Worldpanel says “With the festive period just around the corner – the time of year when sales spike and shoppers aren’t afraid to spend that little bit extra – the competition shows no signs of abating.”

In good news for brands, there has been a shift back towards branded goods after the recent trend for own-label goods. This time last year, the sales of branded items dropped by 0.5% compared to 2015. This trend seems to be reversing with sales up by 1.3%. According to Mr Berry, “At Christmas, shoppers tend to flock back to brands – partly for sentimental reasons and also as people are tempted to trade up at this time of year – so with the countdown to the festive season now well and truly underway, it’s likely we’ll see this trend continues into the new year.”


Grocery market continues to grow despite price decreases

Supervalu remains in first place for the 8th consecutive period with a market share of 22.1% according to the latest figures from Kantar Worldpanel. The grocery chain has managed to increase its sales by 0.2% over the past quarter.

Tesco had a 21.9% market share in the 12 weeks up to 16 July, 0.4% point lead over Dunnes Stores in third place. Value sales at Tesco increased by 2.0% during the past quarter as consumers made one extra visit on average to the retailer, and continued to buy more each time they shopped.

Despite seeing a drop in shopper numbers again this quarter, Dunnes Stores continued its strong sales growth, up 3.0%. Dunnes shoppers spent 8% more – €36.80 on average – with the grocer during the latest quarter, and also visited the retailer slightly more often on average than this time last year.

Discounters Lidl and Aldi have also enjoyed strong performances over the past 12 weeks and both saw significant growth. Lidl’s growth accelerated to 3.8% while at the same time Aldi boosted sales by 3.7%. Both retailers have managed to increase their share of the grocery market share. Lidl’s market share now stands at 12.1% with Aldi close behind holding 11.4%. The discounters’ success comes on the back of increased store visits by customers in the most recent Lidl and Aldi have both benefited from shoppers visiting their stores more regularly over the most recent quarter.

The grocery market as a whole has seen noticeable growth, despite price deflation. The prices of groceries has decreased over the last few months, causing shoppers to add more items to their basket. Supermarket grocery prices fell by 0.5% in the 12 weeks to 16 July, while the value of the sector rose by 2% to €2.34 billion – €45m higher than for the same period last year.

Cora Campbell, consumer insight director at Kantar Worldpanel, explains: “Despite a decline in the average price per pack, the market has continued to grow. In response to lower prices, shoppers have been putting more items into their baskets, which has kept market performance on an upward trajectory. Shoppers continue to favour retailers’ own brands, with sales growing by 3.7% and accounting for 55% of total grocery spending over the past 12 weeks.”

Grocery Market- SuperValu stay in top spot as Tesco reclaim second place from Dunnes

SuperValu have retained the top spot in the battle of the grocery giants with 22.5% of the market share, a full half a percent ahead of its next competitor Tesco.

The biggest shift during the 12 weeks ending 21 May, saw Tesco overtake Dunnes to reach second place. Dunnes now sit in third place with 21.9% of the market share. According to the data, published by Kantar Worldpanel, Tesco’s climb back to second place is down to more regular trips by its customers to its stores. While shoppers spent increasing amounts of money at Dunnes, they visited the stores less often.

Dunnes performance was still strong during the period with the retailer’s overall sales increasing by 4.9% compared to the same period last year. Shoppers are spending more instore, with the retailer managing to encourage an impressive 10% spending increase among remaining customers, €47 extra on average with the grocer during the latest quarter. However, while shoppers are spending more, they’re visiting the retailer less often. The retailer had 54,000 fewer shoppers during the past 12 weeks.

Lidl has remained steady, keeping its fourth position with a share of 11.4%, just 0.2 per cent ahead of its main rival Aldi. Both of the discounters have performed well with growth for Lidl has accelerated to 2.7% with Aldi boosting sales by 4%

According to Kantar, the recent fall in prices has been a positive for the grocery industry, encouraging shoppers to spend more. The grocery market continues to see growth, an increase of 2.2% in the last quarter.

The sector was worth €2.37 billion over the 12-week period, an increase of €50 million on last year.

“With the average price per pack falling slightly, growth has been driven by households buying extra items, with the average shopping basket increasing in size,” said director at Kantar Worldpanel David Berry in a press release.

This increased spend was the most beneficial to retailers own brand products which saw a 4% increase in sales within Irish supermarkets compared to this time next year. 54% of the products found in the average Irish supermarket shopper’s trolly carry own-brand labels compared with less than 10% a decade ago before the recession.

Grocery Market Shares: Irish consumers spend €3 million on Easter eggs as Supervalu retain top spot

Irish consumers made the most of their Easter break this year, buying nearly 100,000 chocolate eggs in recent weeks and increasing their spend on the Easter treats by over €3million this year compared to 2016.

According to the latest grocery market share figures from Kantar Worldpanel in Ireland, which cover the 12 week period up to April 23rd , shoppers were more than willing to spend heavily on traditional seasonal favourites such as Easter eggs, hot cross buns and fresh lamb. Supermarket sales were boosted by the growing popularity of some seasonal favourites with the Kantar figurers revealing sales of hot cross buns jumping by 24% increase buns, a 9% increase in the sale of Easter eggs and fresh lamb sales increasing by 10%.

This boost comes during a time of deflation within the grocery industry with the cost of groceries has fallen slightly in recent months although few consumers are likely to notice much benefit from a 0.3% price decline.

In terms of the ongoing fierce battle for number one supermarket, SuperValu have remained in top spot with 22.8% of the market, which is up 1.8% compared to this time last year.SuperValu was also the only one of the country’s top five grocers’ to have attracted more shoppers within the period with an additional 8,000 customers visiting the supermarket in the past 12 weeks compared to the same period the year before.

Dunnes Stores remained in second place but posted the strongest growth in sales out of all the major retailers. The retailer’s sales increased by an impressive 5.1% since last year. This growth has been caused in part by shoppers adding more to their baskets, with an average spend of just under €40, almost €17 higher than the average for the grocery market.Tesco saw sales fall by 0.6% meaning the chain now occupies 21.6%of the market. Lidl remains slightly on top with a market share of 11.3% while Aldi commands 11%.

SuperValu regain top spot in battle for biggest grocery retailer

SuperValu have regained the top spot in the battle for Ireland’s biggest grocery retailer. Dunnes Stores has held the spot for the previous two months but SuperValu finished with a market share of 22.6% ahead this month, preventing Dunnes (22.3%) from achieving three in a row.

Despite losing the top spot, Dunnes’ sales grew by 3.2% year-on-year marking the 30th consecutive period of growth for the retailer. Lidl’s success continues too as the retailer experiences a 3.7% increase in sales. Customers visited Lidl stores once more over the past 12 weeks, compared to the same period last year. Aldi retain their crown as Ireland’s fasting growing retailer with sales growing by 5.0%. The retailer increased its market share to 11.3%, closing the gap with its closest rival Lidl to just 0.1%.

Kantar’s latest figures also illustrate an emerging trend amongst consumers towards own label product. Own label goods now account for 54% of total grocery spend – up 6% in the past four years. Discount retailers Aldi and Lidl are responsible for driving the trend with the majority of their stock is made up of own-label so they have driven this growth, with shoppers now also more accustomed to seeing own-label ranges on shelves.

“SuperValu and Tesco have both responded and expanded their own-label ranges,” said David Berry, director at Kantar Worldpanel Berry “The retailers see this as a real opportunity for growth, with own-label lines offering them the chance to set themselves apart from the rest.

However well-known brands are still dominating in Dunnes Stores, with own-label accounting for just 38% of the retailer’s sales this year – up only 1% since 2013, much lower than its competitors.

Dunnes Stores retains top spot two months in a row in supermarket battle

Dunnes Stores has held its position as Ireland’s largest grocer for the second month in a row according to the latest supermarket share figures from Kantar Worldpanel in Ireland,The figures published today, contain data for the 12 weeks ending 26 February 2017.

Dunnes have encouraged shoppers to add more to their baskets, helping the retailer to maintain the title of Ireland’s largest supermarket this month. The grocer’s “Shop & Save” initiative is continuing to influence customers to spend more, with the average basket featuring an extra one and a half items – an additional €3 per trip and €25 million for the retailer in the past 12 weeks, compared to the previous 12 weeks. This is the first time the retailer has retained the top spot.

Sales at Dunnes grew by 4.6% and the retailer increased its market share to 22.9%, up from 22.5% last year. SuperValu remain an incredibly close second with a 22.6% share of the market.

SuperValu also convinced customers to spend more in their weekly trip with the average customer spending over €1 more per trip, causing sales to grow by 0.5% amounting to an extra €3 million for the grocery chain. Last month, Supervalu announced plans to open three new stores and refurbish a host of others. With the retailer will be expecting to experience a boost in sales later in the year.

Aldi’s and Lidl’s success is continuing, with sales rising by 5.3% and 4.1% respectively. Over the past twelve weeks Aldi managed to attract an additional 20,000 customers into its stores, while also encouraging them to visit more frequently. Lidl’s uplift in sales enabled the retailer to increase its share of the market to 10.6%.

Following three months of steady growth, Tesco sales dropped by 1.0% as eleven days of staff strikes led to disruption for the retailer. Despite the industrial action only affecting eight stores there has been a clear impact on the retailer’s performance, with market share falling by 0.9 percentage points to 21.7%.

For more Grocery Market Share data visit Kantar Worldpanel’s Dataviz