Grocery Retail Market Shares

Dunnes remain top grocery retailer as Lidl and Aldi growth continues

Dunnes Stores retained top spot in the battle of the supermarkets with a 21.8% market share for the 12-week period ending July 14. This marks its 11th straight time on top of the grocery retail market. Douglas Faughnan, consumer insight director at Kantar, said Dunnes had attracted an additional 65,000 shoppers during the 12-week period with shoppers spending an average of €42 per visit, the most of any supermarket. He said Dunnes typically performs strongest in the second half of the year so these figures mean the retailer has “a solid base as we move towards its core trading season.”

In line with the overall market trend for increased spending by consumers, Lidl has seen the greatest increase of as shoppers bought more of its premium products. Douglas Faughnan explains: “While Lidl has witnessed a slight rise in overall shopper numbers, its success encouraging people to trade up to its premium own label and branded lines is a key reason behind its growth. Nearly 100,000 more shoppers bought Lidl’s top tier own label products this period compared to last, with an additional 13, 000 shoppers buying branded goods as well.” Lidl recently opened their 200th store and announced plans for 50 more stores around Ireland in the coming years.

Both Dunnes and Lidl have capitalised on a growing trend among shoppers who prefer to prepare meals from scratch. Inspired by the success of meal kit brands and convenience cookbooks, recent package deals on the constituent ingredients for home-cooked classics like spaghetti carbonara and bolognese have been popular at both retailers.

Aldi has seen the most dramatic growth of all the retailers during this period, with growth hitting double digits. Sales at the discounter were 12.8% higher than a year ago for a 12.5% share – both records for the German retailer. Lidl’s 5.4% year-on-year sales growth leaves it on 12.2%.

Dunnes still in top spot as grocery retail sees record Bank Holiday boost

Irish grocery sales hit record levels during Easter week as shoppers splashed out €208.2 million during Easter week. The overall sector grow by 4.1% in the 12 weeks to 21 April 2019, which saw all the major retailers return to growth, with Dunnes taking the crown of the nation’s largest grocer for the eighth consecutive period.

Douglas Faughnan, Consumer Insight Director at Kantar, comments: “With both the St Patrick’s Day Bank Holiday and the Easter weekend giving shoppers cause for celebration over the past 12 weeks, there have been plenty of excuses for people to get in store and spend. Shopper visits to the major retailers grew by 1.3% on last year, yielding an additional €28.7 million of value. Consumers spent a total of €44 million on Easter eggs leading up to Easter Sunday, while fresh lamb, a traditional favourite, generated €29 million.”

Dunnes posted sales growth of 6.1% as well as retaining its number one position – the highest growth seen by the retailer has seen since November 2016. Douglas Faughnan explains: “Dunnes has continued to push towards premium items through its Simply Better collection and partnerships with specialists like James Whelan Butchers and Sheridan’s Cheesemongers. Encouragingly for Dunnes, shoppers appear to be happy to spend more in-store. The average price paid at the retailer is up 1.9% on last year, generating an extra €10 million in sales.”

Douglas Faughnan continues: “Tesco’s growth of 2.8% is its strongest of the year so far. It’s all the more impressive that the retailer has managed to maintain increasing sales considering at this time last year it was growing at 6.2%. Tesco’s own label offer now accounts for 47% of its sales and is increasing at 4.3%, boosting the retailer’s overall performance.”

SuperValu also experience growth, bolstered by a robust performance in fresh food. Fresh lamb, fish and beef sales were up by 13.2%, 12.8% and 11.0% respectively – underpinning the retailer’s reputation as a traditionally strong performer among Easter dinner staples.

Aldi and Lidl, while continuing to perform strongly in Dublin, are making major gains outside of the capital as well. Douglas Faughnan comments: “Growth of 18% for Aldi in the Connaught and Ulster region was the strongest increase recorded by any retailer in any one region, while Lidl’s 13% growth in Munster makes it the fastest growing grocer in the southern provinces.”

Dunnes still on top as shoppers spend on brands and veggie options


The battle of the supermarkets remains as tight as ever as all major supermarkets experiencing sales growth over the last twelve weeks. Only 1% separates the top three, with Dunnes in the top spot with 23.2% of the market.

According to Kantar Worldpanel, Dunnes have successfully counteracted lower footfall with higher spending from its existing customers. This comes as shoppers are shopping around less but rather remaining loyal to a brand and spending more in one place. Dunnes are followed by Tesco on 22.7% and a sales increase of 4.8% and SuperValu is in third with 22.2%, with sales growth of 2.1%. Dublin yielded the strongest results for the retailer, with the supermarket managing to increase its market share in a region where it was traditionally underrepresented. Lidl and Aldi are on 10.5% and 10.3%, respectively, and Iceland, while also holds just 0.6% of the market is making gains in their frozen offering, helped in the main by new store openings. The chain which recently opened its 20th Irish branch increased its share of frozen food sales from 4.3% to 6.0% year on year.

According to the latest figures, which deal with the 12 weeks ending 28 January show continued growth for Irish supermarkets, with the growth of branded goods outpacing own brand labels for the first time in four years. Alcohol, baked goods, frozen food and toiletries were the best performers. Kantar Worldpanel’s David Berry saying the sales equated to nearly €50 million extra for retailers. “The recovery of branded sales began in late 2017 and has continued apace in the new year. Sales of brands are up 4% year on year as shoppers parted with an additional €49 million on their favourites during the past 12 weeks.

Consumers’ New Year health kicks were plain to see with spinach, berries and avocados continuing to prove popular. Shoppers’ are also showing an increasing interest in vegetarian and vegan lifestyles with sales of vegetarian options surge by 18%, translating as one in five shoppers picking up a vegetarian product.

Dunnes retain top spot as record amount spent on Christmas grocery shop

Irish shoppers spent a record €90 million on their grocery shop at Christmas with the average household spending a record €1,532, an increase of €38 on the previous year.

David Berry, director at Kantar Worldpanel, comments: “Much of this increase has been driven by staple items, with fruit, vegetables, meat and poultry posting a combined sales increase of €28m. “Shoppers were also partial to a Christmas tipple with sales of alcohol up almost 6% – a boost of €13 million. Wine was the drink of choice this year with white wine and red wine sales up an impressive 10% and 12% respectively.”

Dunnes Stores retained the top spot during this busy period with a 23% share of the market according to the latest figures from Kantar Worldpanel as customers remain loyal to the store, with perks such as the ‘Shop and Save’ campaign encouraging customers to add extra items to their shopping baskets. SuperValu saw sales growth of 2%, encouraging customers to spend an extra 70 cents every time they shop. which brought its market share to 22.4%.

Tesco also performed strongly and saw its highest sales growth since February 2011 – an increase of 5.8%- bringing its market share to 22.8% according to the figures, which cover the 12 weeks ending 31 December. Historically shoppers have chosen to trade up over the Christmas period however Lidl seems to have broken the trend this year in their favour.The retailer enjoyed a positive performance over the Christmas period, with market share rising to 10.4% thanks to sales growth of 4.8%. Aldi’s sales rose by 0.9% but this was below the overall market level and led to a slight dip in market share to 10.3%.

The trend towards online shopping is showing no signs of slowing down. David Berry explains: “Online grocers experienced impressive sales growth of 24%, which boosted their share of the market to a record 2.3% over the Christmas period. Although grocery e-commerce shoppers haven’t increased in number, customers who already shop online have upped the frequency of their purchases with, on average, one extra order placed over this period.”

Dunnes retain top spot as Irish shoppers spend big on Christmas

Dunnes Stores remain Ireland’s largest supermarket in the crucial run-up to the festive period, according to the latest figures from Kantar Worldpanel. The fight for grocery market share remains fierce with only 0.3 percentage points separating the top three, with Dunnes occupying 22.5%, Tesco in second with 22.3% followed by SuperValu with 22.2%. Aldi and Lidl are tied for fourth position, capturing 11.2% of market share each. Lidl enjoyed the second fastest growth rate in the market behind Tesco, with sales growth of 3.3%.

“Dunnes Stores has always performed strongly in the countdown to Christmas and this year is no exception. Holding steady year-on-year with a 22.5% share of the market, the retailer has seen strong sales growth of 2.4% to retain the title of Ireland’s largest supermarket” according to David Berry, Director at Kantar Worldpanel. He says, “Dunnes Stores’ ‘Shop and Save’ initiative has proved the key to the retailers’ success. Shoppers now spend €2.30 more per shop than last year as customers are encouraged to up the value of their baskets to get extra money off.”

The data also shows that shoppers are more willing to part with their cash in comparison to this time last year. Sales of key festive items across Irish supermarkets has increased with the number of Christmas puddings sold up 12.6% and mince pies up 2.5% on this time last year. Wine sales are also up by 8%, giving the market an extra holiday boost worth €9 million.

Tesco have performed strongly in the last 12 weeks. Sales have grown by 4.7% compared with last year and this is now the fourth month in a row that Tesco has experienced sales growth of more than 4%. This strong growth has translated into increased market share – up 0.5 percentage points on this time last year, the supermarket now holds a 22.3% share of the market.


Grocery Market- SuperValu stay in top spot as Tesco reclaim second place from Dunnes

SuperValu have retained the top spot in the battle of the grocery giants with 22.5% of the market share, a full half a percent ahead of its next competitor Tesco.

The biggest shift during the 12 weeks ending 21 May, saw Tesco overtake Dunnes to reach second place. Dunnes now sit in third place with 21.9% of the market share. According to the data, published by Kantar Worldpanel, Tesco’s climb back to second place is down to more regular trips by its customers to its stores. While shoppers spent increasing amounts of money at Dunnes, they visited the stores less often.

Dunnes performance was still strong during the period with the retailer’s overall sales increasing by 4.9% compared to the same period last year. Shoppers are spending more instore, with the retailer managing to encourage an impressive 10% spending increase among remaining customers, €47 extra on average with the grocer during the latest quarter. However, while shoppers are spending more, they’re visiting the retailer less often. The retailer had 54,000 fewer shoppers during the past 12 weeks.

Lidl has remained steady, keeping its fourth position with a share of 11.4%, just 0.2 per cent ahead of its main rival Aldi. Both of the discounters have performed well with growth for Lidl has accelerated to 2.7% with Aldi boosting sales by 4%

According to Kantar, the recent fall in prices has been a positive for the grocery industry, encouraging shoppers to spend more. The grocery market continues to see growth, an increase of 2.2% in the last quarter.

The sector was worth €2.37 billion over the 12-week period, an increase of €50 million on last year.

“With the average price per pack falling slightly, growth has been driven by households buying extra items, with the average shopping basket increasing in size,” said director at Kantar Worldpanel David Berry in a press release.

This increased spend was the most beneficial to retailers own brand products which saw a 4% increase in sales within Irish supermarkets compared to this time next year. 54% of the products found in the average Irish supermarket shopper’s trolly carry own-brand labels compared with less than 10% a decade ago before the recession.

Grocery Market Shares: Irish consumers spend €3 million on Easter eggs as Supervalu retain top spot

Irish consumers made the most of their Easter break this year, buying nearly 100,000 chocolate eggs in recent weeks and increasing their spend on the Easter treats by over €3million this year compared to 2016.

According to the latest grocery market share figures from Kantar Worldpanel in Ireland, which cover the 12 week period up to April 23rd , shoppers were more than willing to spend heavily on traditional seasonal favourites such as Easter eggs, hot cross buns and fresh lamb. Supermarket sales were boosted by the growing popularity of some seasonal favourites with the Kantar figurers revealing sales of hot cross buns jumping by 24% increase buns, a 9% increase in the sale of Easter eggs and fresh lamb sales increasing by 10%.

This boost comes during a time of deflation within the grocery industry with the cost of groceries has fallen slightly in recent months although few consumers are likely to notice much benefit from a 0.3% price decline.

In terms of the ongoing fierce battle for number one supermarket, SuperValu have remained in top spot with 22.8% of the market, which is up 1.8% compared to this time last year.SuperValu was also the only one of the country’s top five grocers’ to have attracted more shoppers within the period with an additional 8,000 customers visiting the supermarket in the past 12 weeks compared to the same period the year before.

Dunnes Stores remained in second place but posted the strongest growth in sales out of all the major retailers. The retailer’s sales increased by an impressive 5.1% since last year. This growth has been caused in part by shoppers adding more to their baskets, with an average spend of just under €40, almost €17 higher than the average for the grocery market.Tesco saw sales fall by 0.6% meaning the chain now occupies 21.6%of the market. Lidl remains slightly on top with a market share of 11.3% while Aldi commands 11%.

SuperValu regain top spot in battle for biggest grocery retailer

SuperValu have regained the top spot in the battle for Ireland’s biggest grocery retailer. Dunnes Stores has held the spot for the previous two months but SuperValu finished with a market share of 22.6% ahead this month, preventing Dunnes (22.3%) from achieving three in a row.

Despite losing the top spot, Dunnes’ sales grew by 3.2% year-on-year marking the 30th consecutive period of growth for the retailer. Lidl’s success continues too as the retailer experiences a 3.7% increase in sales. Customers visited Lidl stores once more over the past 12 weeks, compared to the same period last year. Aldi retain their crown as Ireland’s fasting growing retailer with sales growing by 5.0%. The retailer increased its market share to 11.3%, closing the gap with its closest rival Lidl to just 0.1%.

Kantar’s latest figures also illustrate an emerging trend amongst consumers towards own label product. Own label goods now account for 54% of total grocery spend – up 6% in the past four years. Discount retailers Aldi and Lidl are responsible for driving the trend with the majority of their stock is made up of own-label so they have driven this growth, with shoppers now also more accustomed to seeing own-label ranges on shelves.

“SuperValu and Tesco have both responded and expanded their own-label ranges,” said David Berry, director at Kantar Worldpanel Berry “The retailers see this as a real opportunity for growth, with own-label lines offering them the chance to set themselves apart from the rest.

However well-known brands are still dominating in Dunnes Stores, with own-label accounting for just 38% of the retailer’s sales this year – up only 1% since 2013, much lower than its competitors.

Dunnes Stores retains top spot two months in a row in supermarket battle

Dunnes Stores has held its position as Ireland’s largest grocer for the second month in a row according to the latest supermarket share figures from Kantar Worldpanel in Ireland,The figures published today, contain data for the 12 weeks ending 26 February 2017.

Dunnes have encouraged shoppers to add more to their baskets, helping the retailer to maintain the title of Ireland’s largest supermarket this month. The grocer’s “Shop & Save” initiative is continuing to influence customers to spend more, with the average basket featuring an extra one and a half items – an additional €3 per trip and €25 million for the retailer in the past 12 weeks, compared to the previous 12 weeks. This is the first time the retailer has retained the top spot.

Sales at Dunnes grew by 4.6% and the retailer increased its market share to 22.9%, up from 22.5% last year. SuperValu remain an incredibly close second with a 22.6% share of the market.

SuperValu also convinced customers to spend more in their weekly trip with the average customer spending over €1 more per trip, causing sales to grow by 0.5% amounting to an extra €3 million for the grocery chain. Last month, Supervalu announced plans to open three new stores and refurbish a host of others. With the retailer will be expecting to experience a boost in sales later in the year.

Aldi’s and Lidl’s success is continuing, with sales rising by 5.3% and 4.1% respectively. Over the past twelve weeks Aldi managed to attract an additional 20,000 customers into its stores, while also encouraging them to visit more frequently. Lidl’s uplift in sales enabled the retailer to increase its share of the market to 10.6%.

Following three months of steady growth, Tesco sales dropped by 1.0% as eleven days of staff strikes led to disruption for the retailer. Despite the industrial action only affecting eight stores there has been a clear impact on the retailer’s performance, with market share falling by 0.9 percentage points to 21.7%.

For more Grocery Market Share data visit Kantar Worldpanel’s Dataviz

Dunnes regain top spot but Aldi see the biggest growth in supermarket battle

Dunnes Stores has returned to first place in the supermarket wars with a market share of 22.7 %.

This is only the second time the retailer has taken the crown, having first held the position in November last year. Supervalu is in second place with the smallest of margins at 22.5% while Tesco follow in third with a 22.4% share in the market.

The latest share figures from Kantar Worldpanel cover the 12 weeks up to the end of January also have good news for Aldi seeing the strongest growth, seeing the German retailer overtake its main rival Lidl. Aldi continues to set the pace as the fastest growing retailer with year-on-year growth of 6.3% meaning its market share now stands at 10.6% compared to the 10.3% enjoyed by Lidl. There is hardly room for complacency, however as only 0.3 per cent separates the top three.

January has been difficult for retailers as growth following a record breaking Christmas proved difficult to maintain, further increasing competition. Retailers have also been affected by supply issues concerning fresh produce in recent weeks. The shortages have been caused by unusual bad weather in Southern Europe.

Southern Europe is currently suffering from continuing rainfall which has seen volume sales of courgettes, cauliflower and spinach drop by at least 20%. Other categories of fresh produce including lettuce and cabbages have also been affected, but to a lesser degree.

This competition means good news for consumers though as price inflation looks to remain low in 2017. Grocery prices are only 0.7% higher than they were this time last year – which means the average shopper is only spending an extra 17 cents per trip to the supermarket.