Head of Marketing – Fashion

Head of Marketing – Fashion

We are seeking an experienced, commercially driven Head of Marketing (Dublin) to take full ownership of marketing across a scaling, digitally led consumer fashion brand.

This is a senior, hands-on leadership role with full accountability for brand, performance, growth and execution.

It is essential that this person has experience with a global sportswear, athleisure, or fashion brand.

The successful candidate will lead brand growth, customer acquisition, and omnichannel marketing performance across retail, e-commerce, and wholesale channels.

This Role Suits Someone Who:

  • Values autonomy, pace and ownership
  • Enjoys building and improving rather than managing large structures
  • Is commercially minded and pragmatic

This Role Is Not For Someone Who:

  • Is used to large teams and large budgets
  • Operates mainly as a brand or communications specialist
  • Prefers strategy without execution responsibility

Key Responsibilities for the job of Head of Marketing:

Own marketing strategy and execution across brand, growth, and channels

  • Lead the full marketing agenda across brand, growth, and channels.
  • Define clear positioning for the brand competing locally and internationally, and translate strategy into day-to-day execution that drives awareness, demand, and revenue.

Lead performance and growth marketing with full accountability

  • Own customer acquisition and retention across paid, owned, and earned channels (including paid social, search, email, influencers, and partnerships).
  • Manage marketing budgets, agencies, and partners directly, with clear responsibility for all metrics.

Partner closely with product, retail, and commercial teams to deliver joined-up campaigns

  • Work in close collaboration with product, retail, and commercial to plan and deliver integrated campaigns across e-commerce, stores, and wholesale.
  • Ensure launches, promotions, and seasonal moments are aligned and executed consistently across all customer touchpoints.

Work hands-on with creative, content, and product marketing to bring ranges and launches to market

  • Ensure go-to-market plans for new collections and hero products are aligned with product. From briefing and messaging to channel execution.
  • Ensure each range lands clearly, credibly, and on brand.

Build and lead a high-performing, lean marketing team

  • Lead, coach, and develop a small in-house team, setting clear priorities, goals, and accountability.
  • Create focus in a fast-moving environment by making smart trade-offs on what to do, when, and where to invest.

Track performance closely and adjust quickly based on what is working

  • Be relentlessly data-driven and action-oriented
  • Continuously assess performance closely across brand and growth metrics, using insights to continuously optimise campaigns, channels, and spend.

Ideal Experience for the job of Head of Marketing:

  • 4+ years marketing experience within apparel, lifestyle or similar categories
  • Experience leading marketing within a scaling DTC or digital consumer brand
  • Proven management of small teams, freelancers and agencies
  • Strong hands-on experience in performance and growth marketing
  • Experience operating in lean, fast-paced environments with tight budgets
  • Comfortable owning decisions and staying close to execution
  • Strong collaboration with product and commercial teams

Package:

€100,000 – €130,000 + Bonus + Pension + Healthcare

Should you be interested in this Head of Marketing job please apply.

AISAMB

Head of Marketing – Athleisure

HEAD OF MARKETING – ATHLEISURE

My client is seeking an experienced Head of Marketing to join a rapidly growing athleisure and lifestyle brand based in Dublin. The ideal candidate will be a commercially driven senior marketing leader coming from a global sportswear, athleisure, lifestyle, or fashion background.

This is a high-impact leadership role focused on driving brand growth, customer acquisition, and omnichannel marketing performance across retail, e-commerce, and wholesale channels. The ideal candidate will combine strategic thinking with a hands-on approach and will thrive in a fast-paced, entrepreneurial environment.

You must be passionate about building brands, leading high-performing teams, and delivering measurable commercial growth. It is not suited if you prefer strategy without the responsibility of the execution.

Key Responsibilities of this Head of Marketing job include:

  • Lead and deliver the overall marketing strategy across brand, digital, retail, and growth channels
  • Drive customer acquisition, retention, and brand engagement across all key marketing platforms
  • Shape and strengthen brand positioning across local and international markets
  • Lead integrated marketing campaigns across e-commerce, retail stores, wholesale, product launches, and seasonal activations
  • Oversee performance marketing strategy, agency relationships, and marketing investment to ensure strong commercial return
  • Partner closely with senior leadership, product, and commercial teams to align marketing with wider business objectives
  • Use data, analytics, and customer insight to optimise performance and support strategic decision-making

Skills and Requirements for this Head of Marketing job include:

  • Proven senior marketing leadership experience within a global sportswear, athleisure, lifestyle, or fashion brand is essential
  • Strong understanding of omnichannel retail, digital marketing, and brand growth strategy
  • Experience leading high-profile brand campaigns across multiple markets
  • Commercially focused with strong analytical and data driven decision-making capabilities
  • Ability to operate strategically while remaining hands-on and execution focused
  • Experience managing marketing budgets, agencies, and cross-functional stakeholder relationships
  • Must be comfortable in a hands-on, entrepreneurial environment where senior leaders remain closely involved in execution

Salary and Package:

  • €100k – €120k
  • Bonus
  • Pension
  • Health

Should you be interested in this Head of Marketing job please apply via the link below.

#AISAMB

Head of Marketing – Athleisure

Head of Marketing – Fashion

We have an exciting opportunity for an experienced Head of Marketing to join a well-recognised fashion retailer and brand, based at their Dublin head office.

The candidate must come from a senior marketing role within fashion and with exposure to global markets.

The business has a strong omnichannel presence, combining a growing online operation with physical stores, and is stocked by over 80 retailers across Ireland and the UK.

This is a hands-on, end-to-end Head of Marketing role, responsible for owning how the brand shows up in the market, how customers are acquired efficiently, and how marketing investment translates into measurable commercial growth.

As Head of Marketing you will lead marketing strategy and execution across the business, collaborating closely with a lean internal team and trusted external partners.

The role requires someone who can make clear, data-driven trade-offs across priorities, channels, and spend to drive meaningful impact.

This is an ideal opportunity for a marketer who is equally comfortable setting direction at a strategic level and rolling up their sleeves to deliver.

This job is not suited if you prefer strategy without the responsibility of the execution.

The role suits someone who:

  • Has experience working with a globally recognised fashion brand
  • Values autonomy, pace, an ownership
  • Enjoys building and improving rather than managing large structures
  • Is commercially minded and pragmatic

Responsibilities for the job of Head of Marketing

Own marketing strategy and execution across brand, growth, and channels

  • Lead the full marketing agenda across brand, growth, and channels.
  • Define clear positioning for the brand competing locally and internationally, and translate strategy into day-to-day execution that drives awareness, demand, and revenue.

Lead performance and growth marketing with full accountability

  • Own customer acquisition and retention across paid, owned, and earned channels (including paid social, search, email, influencers, and partnerships).
  • Manage marketing budgets, agencies, and partners directly, with clear responsibility for all metrics.

Partner closely with product, retail, and commercial teams to deliver joined-up campaigns

  • Work in close collaboration with product, retail, and commercial to plan and deliver integrated campaigns across e-commerce, stores, and wholesale.
  • Ensure launches, promotions, and seasonal moments are aligned and executed consistently across all customer touchpoints.

Work hands-on with creative, content, and product marketing to bring ranges and launches to market

  • Ensure go-to-market plans for new collections and hero products are aligned with product. From briefing and messaging to channel execution.
  • Ensure each range lands clearly, credibly, and on brand.

Build and lead a high-performing, lean marketing team

  • Lead, coach, and develop a small in-house team, setting clear priorities, goals, and accountability.
  • Create focus in a fast-moving environment by making smart trade-offs on what to do, when, and where to invest.

Track performance closely and adjust quickly based on what is working

  • Be relentlessly data-driven and action-oriented
  • Continuously assess performance closely across brand and growth metrics, using insights to continuously optimise campaigns, channels, and spend.

Should you be interested in this job opportunity please apply .

AISAMB