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Excel Recruitment is seeking a Digital Marketing Executive for our client who specialises in the fashion retail industry. The successful candidate will play a key role in managing digital marketing activities across social media, email marketing, influencer partnerships, paid advertising, website content, and lifestyle campaigns. This role would suit someone with a genuine passion for fashion, content creation, and brand growth. This is a fully office-based position.

Responsibilities

• Manage Our Client’s social media presence across Instagram, Facebook, TikTok, LinkedIn and Pinterest, creating and publishing engaging content including Reels, video, photography, Stories and graphics while maintaining brand consistency.
• Develop and manage content calendars aligned with new arrivals, seasonal collections, launches, promotional campaigns and relevant market trends to drive audience growth and engagement.
• Research, identify and coordinate influencer collaborations and brand partnerships, managing communications, product selections, campaign delivery and ongoing relationship development.
• Create and manage email and SMS marketing campaigns, including copywriting, graphic creation, automated customer journeys and performance analysis to maximise engagement and sales.
• Maintain website content by updating banners, imagery, videos and promotional messaging, ensuring all online content reflects current collections, campaigns and business priorities.
• Plan and coordinate lifestyle shoots, including location research, scheduling, logistics and content requirements, working closely with photographers to generate assets for digital marketing channels.
• Manage and optimise paid social advertising campaigns through Meta Ads Manager, monitoring performance, budgets, conversions and creative effectiveness while identifying opportunities for improvement.
• Analyse campaign performance across social media, email and paid advertising channels, providing insights, reporting and recommendations to support future marketing activity.
• Create promotional graphics, signage and marketing materials to support retail stores, local events, influencer visits and in-store campaigns.
• Collaborate with store teams and the wider business to ensure marketing activity supports key products, promotions and commercial objectives.

Requirements

• Degree in Marketing, Business, Communications, or a related discipline.
• Strong interest in fashion retail and an understanding of current trends.
• Experience managing social media platforms and creating engaging content.
• Experience using Canva or similar design software.
• Basic photography, video editing, and content creation skills.
• Understanding of Instagram, Facebook, TikTok, LinkedIn, and Pinterest.
• Knowledge or experience of email marketing and paid social advertising would be advantageous.
• Excellent organisational and time management skills.
• Ability to manage multiple projects and meet deadlines.
• Confident communicating with influencers, suppliers, and external stakeholders.
• Creative mindset with strong attention to detail and a results-driven approach.

This is an excellent opportunity for a marketing professional looking to develop their career within the fashion industry. If you would like to apply for this Digital Marketing Executive position, please apply using the link below. For any questions, please contact Laurence on 01-8717605.

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