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Senior Digital Marketing Manager

Excel Recruitment is seeking a Senior Digital Marketing Manager for our client who specialises in the B2B SaaS industry. This is a senior growth-focused position responsible for strengthening the company’s organic digital presence, increasing visibility across traditional and AI-powered search platforms, and generating a consistent pipeline of qualified B2B leads.

Responsibilities

• Develop and lead the company’s organic search strategy across Google and AI-powered search platforms.
• Improve brand visibility within AI-generated search results and answer engines.
• Identify high-intent customer search opportunities and convert traffic into qualified leads.
• Create and oversee content, landing pages, campaigns, and digital marketing initiatives.
• Prepare creative briefs and manage relationships with external agencies, freelancers, designers, and video production partners.
• Work closely with internal web development teams to implement website enhancements and campaign launches.
• Analyse website performance, search visibility, lead generation activity, and conversion rates.
• Improve marketing attribution and reporting to support commercial decision-making.
• Monitor lead quality and pipeline contribution from organic marketing efforts.
• Drive continuous optimisation of website performance and conversion rates.

Requirements

• Minimum 3 years’ experience in B2B SaaS growth marketing.
• Proven success in generating leads, pipeline, or revenue through organic marketing channels.
• Strong understanding of technical SEO, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), schema markup, and content marketing.
• Experience using Google Analytics (GA4) and Google Search Console to analyse and improve performance.
• Knowledge of AI search visibility tools and emerging search technologies.
• Excellent copywriting, content creation, and storytelling skills.
• Strong project management and stakeholder management abilities.
• Experience managing external agencies, designers, freelancers, or creative vendors.
• Ability to collaborate effectively with web development and cross-functional teams.
• Experience with HubSpot CRM and Google Workspace is advantageous.

Benefits

• Competitive salary
• Location: Ireland (Hybrid/Remote)
• Hours: Monday to Friday, 9:00am to 5:30pm
• Employer pension contribution
• Health insurance allowance.
• Remote working allowance.
• Tax-free employee vouchers following successful completion of probation.
• Additional annual leave based on length of service.

This is an excellent opportunity for an experienced digital marketing professional to take ownership of organic growth within an ambitious B2B SaaS organisation. The successful candidate will combine technical search expertise, commercial awareness, creative direction, and data-driven decision-making to increase brand visibility, improve website conversions, and generate qualified sales opportunities. If you would like to apply for this Senior Digital Marketing Manager, please apply using the link below. For any questions, please contact Laurence on 01-8717605.

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