Fashion retailer Penney’s has plans to embark on the Italian market, eyeing up potential stores. Known as Primark to UK consumers, has plans to open three Italian stores next year. It is believed that the first Italian store will open North West of Milan in Summer 2016.

Primark opened in France 18 months ago and have had success across all French operations. The first French store opened in Marseilles 2013 and the second in Dijon 2014. This is believed to have been an encouraging factor in opening Italian stores. They currently operate 250 stores across Europe in 8 countries and are one of the most revered fashion retailers.

With 38 stores branded as ‘Penneys’ across Ireland, they also have stores in Spain, The Netherlands, Portugal, Germany, Belgium and Austria.