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Excel Recruitment is seeking a National Sales Manager for our client who specialises in the Home, Garden, DIY and FMCG sector. This is a high-impact leadership opportunity for a commercially driven sales professional looking to take ownership of a national sales function while remaining actively involved in the field. Based in Dublin with nationwide responsibility, the successful candidate will lead and support field sales and merchandising teams, drive revenue growth, develop key customer relationships, and contribute to the overall commercial strategy of the business. This role offers a clear pathway into senior leadership for an ambitious individual seeking progression towards Sales Director level.

Responsibilities

• Lead, coach, and develop a nationwide team of field sales and merchandising professionals.
• Spend time in the field supporting sales teams, key accounts, and customer relationships across Ireland.
• Develop and implement national sales strategies to drive revenue growth and market share.
• Identify and secure new business opportunities across existing and emerging channels.
• Build and maintain a strong sales pipeline to deliver consistent commercial performance.
• Work closely with senior management on business planning and commercial initiatives.
• Strengthen relationships with national and independent retail customers.
• Maximise opportunities within key accounts while expanding the customer base.
• Monitor sales performance, forecasts, pipeline activity, and conversion rates.
• Analyse market trends, competitor activity, and customer insights to identify growth opportunities.
• Represent the business at customer meetings, trade shows, and industry events.
• Ensure excellent execution and coverage across all field sales activities.
• Lead by example through regular customer visits and field engagement.
• Promote a strong customer-focused culture across the business.

Requirements

• Proven experience in sales leadership, field sales management, or business development.
• Previous experience managing field-based sales teams at a regional, national, or senior account level.
• Experience within FMCG, DIY, home, garden, hardware, or a related sector is highly desirable.
• Strong commercial acumen with a proven track record of delivering sales growth.
• Excellent leadership, coaching, and people management skills.
• Strong negotiation, relationship-building, and stakeholder management abilities.
• Ability to analyse sales data, market trends, and performance metrics to support decision-making.
• Experience developing and executing successful sales strategies.
• Ambitious, driven, and motivated by long-term career progression.
• Comfortable travelling nationally and maintaining a strong presence in the field.
• Full clean driving licence.
• Strong presentation, communication, and proposal development skills.

This is an excellent opportunity for an ambitious sales leader to take ownership of a national sales function while remaining closely connected to customers and field teams across Ireland. The role combines strategic leadership with hands-on field engagement, offering significant influence over business growth, customer development, and commercial performance. If you would like to apply for this National Sales Manager role, please apply using the link below. For any questions, please contact Laurence on 01-8717605.

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