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Excel Recruitment is seeking a Demand Generation Lead for our client who specialises in the B2B technology and SaaS industry. This is an exciting opportunity for a driven and hands-on marketing professional to take ownership of lead generation and customer acquisition activities. The successful candidate will be responsible for creating and executing demand generation campaigns that drive qualified sales opportunities and contribute directly to business growth.

Responsibilities

• Plan and deliver multi-channel demand generation campaigns.
• Generate qualified leads through both inbound and outbound marketing activities.
• Manage activities across email marketing, webinars, virtual events, content marketing, paid advertising, and outreach campaigns.
• Create engaging marketing content including landing pages, emails, and advertising copy.
• Identify and test new lead generation channels and growth opportunities.
• Manage and maintain marketing tools, CRM systems, and campaign reporting.
• Track campaign performance, lead quality, and conversion rates.
• Work closely with sales teams to ensure leads are effectively converted into opportunities.
• Continuously optimise campaigns to improve return on investment and overall performance.

Requirements

• 3-5 years’ experience in demand generation, growth marketing, or digital marketing within a B2B SaaS or technology environment.
• Proven experience delivering lead generation campaigns across multiple channels.
• Strong understanding of email marketing, SEO, paid advertising, webinars, and content marketing.
• Experience using marketing automation and CRM platforms such as HubSpot or similar systems.
• Knowledge of analytics and campaign reporting tools including Google Analytics.
• Excellent written communication and copywriting skills.
• Ability to manage multiple projects and campaigns simultaneously.
• Results-oriented mindset with a focus on generating pipeline and revenue growth.
• Self-motivated individual who can work independently and take ownership of marketing activities.

This role offers an excellent opportunity to join a growing technology business and play a key role in driving customer acquisition and revenue growth. The successful candidate will have the freedom to develop innovative lead generation strategies, manage campaigns end-to-end, and make a measurable impact on business performance. If you would like to apply for this Demand Generation Lead position, please apply using the link below. For any questions, please contact Laurence on 01-8717605.

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