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Ecommerce & Digital Marketing Manager – Luxury Retail

My client is a luxury retail chain specialising in high-end jewellery, watches and gifting.

***Please note NO Hybrid – this job is based full time in their Dublin City office***

I am looking for an experienced Digital Marketing & E-Commerce Manager to join one of Ireland’s most prestigious luxury retail brands.

Combining strategic thinking with hands-on execution, you will own the digital presence end-to-end: brand and campaign strategy, paid and organic channels, website performance, and e-commerce revenue.

This is a lovely opportunity for a commercially driven marketing leader to shape the digital future and convert luxury clients both online and in-store.

This is a newly created role that reports to the Marketing & PR Director and oversees a Digital & E-Commerce Executive.

A fantastic opportunity for a Digital Marketing & Ecommerce Manager to shape this role and really make it your own.

Salary and Package:

• €55k-€65k negotiable, but must reflect level of experience
• 6% pension contribution
• Life assurance

Responsibilities for the job of E-Commerce & Digital Marketing Manager:

• Develop and deliver a comprehensive digital marketing and e-commerce strategy that supports brand growth, customer acquisition, and revenue targets.
• Lead all digital channels, ensuring a consistent and premium brand presence across paid media, social platforms, email marketing, search, and website content.
• Drive qualified traffic and customer engagement through targeted campaigns designed to increase both online sales and in-store visits.
• Manage and optimise the company website, focusing on customer experience, content quality, merchandising, conversion rates, and overall performance.
• Identify opportunities to grow e-commerce sales while creating a seamless connection between the online and in-store customer journey.
• Utilise customer data, analytics, and market insights to improve campaign effectiveness, audience engagement, and return on investment.
• Develop and execute CRM and email marketing initiatives that support customer retention, repeat purchases, and long-term brand loyalty.
• Monitor marketing performance through regular reporting and provide actionable recommendations to enhance results across all channels.
• Collaborate with internal stakeholders, external agencies, and technology partners to ensure all digital activity aligns with commercial objectives and brand standards.
• Champion innovation by exploring and implementing AI-powered technologies that improve efficiency, content development, audience targeting, and marketing performance.
• Stay informed on emerging digital trends, consumer behaviours, and best practices within luxury retail, bringing new ideas and opportunities to the business.

Ideal requirements for the job of E-Commerce & Digital Marketing Manager:

• Minimum 2 years’ experience in digital and e-commerce marketing
• Proven track record of growing revenue in-store and online through digital campaigns.
• Strong proficiency with Meta Ads, Google Ads, email marketing platforms, and CRM tools. HubSpot experience is a distinct advantage.
• Practical experience using AI tools in a marketing context: content generation, ad targeting, analytics, or personalisation.
• Analytically strong: able to build and interpret performance dashboards, run A/B tests, and make data-informed decisions.
• Excellent creative judgement.
• A self-starter who is equally comfortable building a strategy and personally executing it.
• Background in luxury, premium lifestyle, high-end retail or hospitality.

Should you be interested in this job opportunity, please apply.

AISAMB