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HEAD OF MARKETING – ATHLEISURE

My client is seeking an experienced Head of Marketing to join a rapidly growing athleisure and lifestyle brand based in Dublin. The ideal candidate will be a commercially driven senior marketing leader coming from a global sportswear, athleisure, lifestyle, or fashion background.

This is a high-impact leadership role focused on driving brand growth, customer acquisition, and omnichannel marketing performance across retail, e-commerce, and wholesale channels. The ideal candidate will combine strategic thinking with a hands-on approach and will thrive in a fast-paced, entrepreneurial environment.

You must be passionate about building brands, leading high-performing teams, and delivering measurable commercial growth. It is not suited if you prefer strategy without the responsibility of the execution.

Key Responsibilities of this Head of Marketing job include:

• Lead and deliver the overall marketing strategy across brand, digital, retail, and growth channels
• Drive customer acquisition, retention, and brand engagement across all key marketing platforms
• Shape and strengthen brand positioning across local and international markets
• Lead integrated marketing campaigns across e-commerce, retail stores, wholesale, product launches, and seasonal activations
• Oversee performance marketing strategy, agency relationships, and marketing investment to ensure strong commercial return
• Partner closely with senior leadership, product, and commercial teams to align marketing with wider business objectives
• Use data, analytics, and customer insight to optimise performance and support strategic decision-making

Skills and Requirements for this Head of Marketing job include:

• Proven senior marketing leadership experience within a global sportswear, athleisure, lifestyle, or fashion brand is essential
• Strong understanding of omnichannel retail, digital marketing, and brand growth strategy
• Experience leading high-profile brand campaigns across multiple markets
• Commercially focused with strong analytical and data driven decision-making capabilities
• Ability to operate strategically while remaining hands-on and execution focused
• Experience managing marketing budgets, agencies, and cross-functional stakeholder relationships
• Must be comfortable in a hands-on, entrepreneurial environment where senior leaders remain closely involved in execution

Salary and Package:

• €100k – €120k
• Bonus
• Pension
• Health

Should you be interested in this Head of Marketing job please apply via the link below.

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