Supervalu to open three new stores, creating 190 jobs

Building on a strong 2016, Supervalu have today announced plans to open three new stores creating 190 jobs. The new stores come as a part of an overall investment of €35 million by the group into store revamps. The retail group announced today that it recorded retail sales of €2.67 billion in 2016, setting a new record for the brand.

When discussing the group’s plans for 2017, Managing Director of SuperValu, Martin Kelleher said, “In 2017, we look forward to adding 190 jobs to the SuperValu network with the opening of three new stores and to continuing our support for important local community initiatives such as SuperValu TidyTowns.”

Kelleher added, “As part of our innovation agenda, we will also invest in new product ranges and services to offer consumers and provide even more ways for customers to save money on their weekly shop through our market-leading loyalty programme, Real Rewards.”

SuperValu serves over 2.6 million customers every week and has 219 stores nationwide. Along with its retail partners, SuperValu employs approximately 14,500 people, making it one of the State’s largest private sector employers. The group also sources from over 2,200 Irish suppliers, more than any other grocery retailer in the Irish market. This equates to an annual economic contribution of €2.19 billion.

One of the key business milestones for SuperValu in 2016 was the expansion of its Real Rewards loyalty scheme which has over 1 million members and six national partners including Aer Lingus and Electric Ireland. As well as instore, SuperValu’s online shopping facilities were another key sales driver for the brand, growing by 22% in 2016. The shift to mobile was a key trend with visits from customers browsing SuperValu.ie on smartphones up by 180%.

Dunnes regain top spot but Aldi see the biggest growth in supermarket battle

Dunnes Stores has returned to first place in the supermarket wars with a market share of 22.7 %.

This is only the second time the retailer has taken the crown, having first held the position in November last year. Supervalu is in second place with the smallest of margins at 22.5% while Tesco follow in third with a 22.4% share in the market.

The latest share figures from Kantar Worldpanel cover the 12 weeks up to the end of January also have good news for Aldi seeing the strongest growth, seeing the German retailer overtake its main rival Lidl. Aldi continues to set the pace as the fastest growing retailer with year-on-year growth of 6.3% meaning its market share now stands at 10.6% compared to the 10.3% enjoyed by Lidl. There is hardly room for complacency, however as only 0.3 per cent separates the top three.

January has been difficult for retailers as growth following a record breaking Christmas proved difficult to maintain, further increasing competition. Retailers have also been affected by supply issues concerning fresh produce in recent weeks. The shortages have been caused by unusual bad weather in Southern Europe.

Southern Europe is currently suffering from continuing rainfall which has seen volume sales of courgettes, cauliflower and spinach drop by at least 20%. Other categories of fresh produce including lettuce and cabbages have also been affected, but to a lesser degree.

This competition means good news for consumers though as price inflation looks to remain low in 2017. Grocery prices are only 0.7% higher than they were this time last year – which means the average shopper is only spending an extra 17 cents per trip to the supermarket.

SuperValu regain top spot as Irish shoppers spend extra €92 million on Christmas groceries

Grocery sales are up 3.8% from last year as Irish shoppers spent an extra €92 million on their Christmas groceries at the end of 2016 according to the latest figures from Kantar Worldpanel.

The latest set of figures, which document the 12 weeks up to January 1st, show Supervalu regaining top spot from Dunnes Stores as the Republic’s largest supermarket, with a market share of 22.8%.

The Kantar figures show Dunnes returning to second place by the smallest of margins, with a market share of 22.7%. The retailer, despite the small drop, continued to perform well with sales for the Christmas period almost 5% higher than in 2015. The average spend per trip by Dunnes shoppers also reached a new high of €41.60, significantly ahead of any other retailer. Aldi saw the strongest growth of all the retailers over the 12 weeks, with sales up by 5.3 %.

Retailers were also helped out by the calendar in 2016. Thanks to Christmas Day falling on a Sunday, shoppers had two extra days to pick up their Christmas groceries.This extra time to shop in the build-up to Christmas meant that the average household spent €193 on their Christmas festivities, €35 more than last year. Despite the extra shopping days, 55% of the population still chose to stick with tradition and tackle their ‘big shop’ on Friday, December 23rd making it the busiest day of the year for retailers.

David Berry, director at Kantar Worldpanel believes that shoppers chose to treat themselves this Christmas, particularly after the uncertainty of 2016. “ Irish families spent 9 per cent more on seasonal confectionery than last year, making sure they had plenty of sweet treats to keep them going over the festive period.” according to Berry. “ More were in the mood for a Christmas tipple too, with alcohol experiencing double-digit growth. This was partially down to more multi-buy promotions in stores tempting shoppers to up their spend,” he added.

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SuperValu and Dunnes Stores locked at top spot in supermarket wars

 

 

SuperValu and Dunnes Stores are tied for top spot with a market share of 22.5% each. Tesco find themselves in third place with 21.8% in the increasingly competitive battle of the supermarkets.

Kantar Worldpanel have released figure from the 12-week period ending December 4th, which show SuperValu have increased their market share to become level with Dunnes Stores. This gain shows Supervalu recovering quickly from their fall to second place last month.

SuperValu’s rapid climb back to top spot demonstrates how fierce competition is between Ireland’s ‘big three’, with just 0.7 percentage points now separating the three largest retailers. While both retailers saw sales grow slightly over the period, Aldi posted the strongest growth in the quarter with sales up by 6.1% over the last 12 months.

Lidl increased its sales by 4.3%, a figure which sees them ahead of overall market growth, which currently stands at 3.7%, leading to a slight increase in market share for the retailer. Similarly, Aldi and Lidl are also locked in a dead heat, with each of the German giants boasting a market share of 11%.

Kantar Worldpanel’s Ireland director David Berry said “Having reached the number one spot for the first time last month, Dunnes now shares that position with SuperValu – a real testament to just how competitive this marketplace is,”

SuperValu sales have positively increased by 1% over the last 12 weeks, which translates to shoppers spending an average of an extra €1 every time they visit a SuperValu store.

The long running Shop and Save campaign continues to prove successful for Dunnes with nearly 64%of households venturing into stores over the past 12 weeks. Shoppers on average visited just over once a week, spending €39.50 per visit – an increase of almost €3 on last year.

Dunnes currently stands as the only retailer which has delivered stronger growth for brands – (up 5.7%) than own label goods which increased by 3.3 per cent in the last 12 week period.

SuperValu retain top spot in Supermarket spend

 

SuperValu have maintained their top spot as Ireland’s favourite Supermarket. The figures released by Kantar Worldwide show continued growth in the volume of sales in the Irish Grocery market, with a 2.5% increase year on year.

The period covering the 12 weeks to June 19th show SuperValu retain their top spot and all other grocery retailers seeing sales growth, with the exception of Tesco. It also indicated an average increase in spend of €27 per household this year.

12 week increase in sales

 

  • Dunnes Store – 5.9%
  • Lidl – 5.8%
  • Aldi – 3.6%

Supermarket sales boost at Easter with SuperValu on top

 

Supermarket sales grew by 4.6% for the 12 weeks ending March 27th, versus the same period last year. Kantar Worldwide figures show that the earlier Easter period heavily impacted Irish Grocery Retail. An additional €40million was pumped through supermarkets resulting in hikes in specific trends.

  • Sales of Fresh produce grew by 11% versus the same period 2015.
  • Crisps and snacks grew by 12%
  • Confectionary and snacks extending by 32% to coincide with the Easter period.
  • 69% of shoppers bought at least one Easter egg.

SuperValu again have retailed their spot as the preferred supermarket of Irish consumers.

  • Market share grew to 24.9%
  • Sales increase of 5%

Kantar Worldwide Director David Berry said ‘’Tesco posted sales growth for the fourth consecutive month as their performance continues to improve.’’ Dunnes Stores also increased their per trolley spend by €3 year on year.

Kantar

Image & Source: http://www.kantarworldpanel.com/ie/Press-Releases/Early-Easter-provides-a-cracking-boost-for-supermarket-sales

SuperValu To Open 5 New Stores And Create 350 New Jobs in 2016

SuperValu, Ireland’s largest supermarket is to open five stores and create 350 new jobs this year in a €28 million investment. With sales totalling over €2.6 billion last year, SuperValu surpassed a 25% market share and their fresh food leadership strategy was a core driver in its performance last year.

Managing Director of SuperValu, Martin Kelleher said “We are pleased to announce that we have achieved a new sales milestone in what is a highly competitive marketplace. The fact that we are the largest grocery retailer in Ireland clearly illustrates that we have the best offer in the market, with consumers responding to our commitment to fresh food leadership and opting for locally-sourced, quality Irish food and in-store expertise.’’

Furthermore, SuperValu’s ascent continued as their online sales grew by 32% in the first six months of 2015 and website visits on mobile grew by 37%.

SuperValu still top in Supermarket share.

 

 

Kantar Worldpanel have released the figures for the grocery market share for end of January 2016. In a reoccurring theme, SuperValu have topped the figures commanding the largest market share of Irish consumers. In an area of tiny margins, Dunnes Stores have gained .1% with SuperValu and Tesco dipping marginally.

Insights Director at Kantar Worldpanel Georgieann Harrington said ‘’ Consumers have been spending more on their grocery shopping than this time last year’’.

  • SuperValu remain in first place per market share, capturing 25% of the grocery market, with sales growth of 4.4%.
  • Tesco remain second with substantial sales growth of 1.1%. This accounts for the retail giant’s most positive performance in the Irish market since November 2012.
  • Dunnes enjoyed the strongest rate of growth of the top-three supermarkets with sales up 5.1% compared with last year.
  • Lidl are the big winners, seeing double-digit growth in their sales figures for the fourth consecutive quarter.

Kantar

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SuperValu back on top in the supermarket wars.

Figures released by Kantar Worldwide show that SuperValu have capitalised on strides made throughout the year and have cemented themselves as top in the supermarket wars. In the week ending December 6th it shows the Irish Grocery retailer has a 24.7% stake of overall market share and experienced sales growth of 3.7% in the 12 weeks previous to December 6th.

Discount German retailer Lidl have experienced the highest level of sales growth in the same 12 week period, registering double digit sales of 10.6% with equates to 37,000 extra shoppers in store. Dunnes Stores have also continued to show considerable growth with an overall market share of 23.8%.

Kantar Figures

Image via TheJournal.ie

Managing Director of SuperValu, Martin Kelleher said ‘’ We are able to differentiate ourselves from the competition with unique selling points like having butchers in every store to provide expert advice, providing locally produced Food Academy products and an unrivalled level of customer service.’’

SuperValu regain top spot in supermarket ranking

SuperValu has regained their top spot in the supermarket rankings, pitching Tesco by .5%. SuperValu comprise a market share of 24.6% with Tesco ranking second with 24.1%. The results are based on the 12 weeks till November 8th, with Kantar Worldpanel detailing the figures.

SuperValu had previously held the top spot in the 12 weeks leading up till March 29th 2015. Director of Kantar Worldwide David Berry noted that SuperValu are ‘encouraging more repeat shopping trips. The average consumer has visited the retailer on two additional occasions and spent an extra €16 over the past quarter when compared with last year’.

Lidl outperformed all competitors with sales growth of 11.2% and were the only supermarket to boast double digit growth, resulting in an overall market share of 8.7%.

Berry furthered ‘The grocery market is arguably the most competitive retail sector and the latest figures emphasise this, with the three biggest retailers each within one percentage point of each other’.

Supermarket Table

Source: http://www.checkout.ie/supervalu-reclaims-top-spot-in-latest-market-share-figures/21533