Dunnes Stores retains top spot two months in a row in supermarket battle

Dunnes Stores has held its position as Ireland’s largest grocer for the second month in a row according to the latest supermarket share figures from Kantar Worldpanel in Ireland,The figures published today, contain data for the 12 weeks ending 26 February 2017.

Dunnes have encouraged shoppers to add more to their baskets, helping the retailer to maintain the title of Ireland’s largest supermarket this month. The grocer’s “Shop & Save” initiative is continuing to influence customers to spend more, with the average basket featuring an extra one and a half items – an additional €3 per trip and €25 million for the retailer in the past 12 weeks, compared to the previous 12 weeks. This is the first time the retailer has retained the top spot.

Sales at Dunnes grew by 4.6% and the retailer increased its market share to 22.9%, up from 22.5% last year. SuperValu remain an incredibly close second with a 22.6% share of the market.

SuperValu also convinced customers to spend more in their weekly trip with the average customer spending over €1 more per trip, causing sales to grow by 0.5% amounting to an extra €3 million for the grocery chain. Last month, Supervalu announced plans to open three new stores and refurbish a host of others. With the retailer will be expecting to experience a boost in sales later in the year.

Aldi’s and Lidl’s success is continuing, with sales rising by 5.3% and 4.1% respectively. Over the past twelve weeks Aldi managed to attract an additional 20,000 customers into its stores, while also encouraging them to visit more frequently. Lidl’s uplift in sales enabled the retailer to increase its share of the market to 10.6%.

Following three months of steady growth, Tesco sales dropped by 1.0% as eleven days of staff strikes led to disruption for the retailer. Despite the industrial action only affecting eight stores there has been a clear impact on the retailer’s performance, with market share falling by 0.9 percentage points to 21.7%.

For more Grocery Market Share data visit Kantar Worldpanel’s Dataviz

Dunnes regain top spot but Aldi see the biggest growth in supermarket battle

Dunnes Stores has returned to first place in the supermarket wars with a market share of 22.7 %.

This is only the second time the retailer has taken the crown, having first held the position in November last year. Supervalu is in second place with the smallest of margins at 22.5% while Tesco follow in third with a 22.4% share in the market.

The latest share figures from Kantar Worldpanel cover the 12 weeks up to the end of January also have good news for Aldi seeing the strongest growth, seeing the German retailer overtake its main rival Lidl. Aldi continues to set the pace as the fastest growing retailer with year-on-year growth of 6.3% meaning its market share now stands at 10.6% compared to the 10.3% enjoyed by Lidl. There is hardly room for complacency, however as only 0.3 per cent separates the top three.

January has been difficult for retailers as growth following a record breaking Christmas proved difficult to maintain, further increasing competition. Retailers have also been affected by supply issues concerning fresh produce in recent weeks. The shortages have been caused by unusual bad weather in Southern Europe.

Southern Europe is currently suffering from continuing rainfall which has seen volume sales of courgettes, cauliflower and spinach drop by at least 20%. Other categories of fresh produce including lettuce and cabbages have also been affected, but to a lesser degree.

This competition means good news for consumers though as price inflation looks to remain low in 2017. Grocery prices are only 0.7% higher than they were this time last year – which means the average shopper is only spending an extra 17 cents per trip to the supermarket.

Supermarket sales boost at Easter with SuperValu on top

 

Supermarket sales grew by 4.6% for the 12 weeks ending March 27th, versus the same period last year. Kantar Worldwide figures show that the earlier Easter period heavily impacted Irish Grocery Retail. An additional €40million was pumped through supermarkets resulting in hikes in specific trends.

  • Sales of Fresh produce grew by 11% versus the same period 2015.
  • Crisps and snacks grew by 12%
  • Confectionary and snacks extending by 32% to coincide with the Easter period.
  • 69% of shoppers bought at least one Easter egg.

SuperValu again have retailed their spot as the preferred supermarket of Irish consumers.

  • Market share grew to 24.9%
  • Sales increase of 5%

Kantar Worldwide Director David Berry said ‘’Tesco posted sales growth for the fourth consecutive month as their performance continues to improve.’’ Dunnes Stores also increased their per trolley spend by €3 year on year.

Kantar

Image & Source: http://www.kantarworldpanel.com/ie/Press-Releases/Early-Easter-provides-a-cracking-boost-for-supermarket-sales

SuperValu back on top in the supermarket wars.

Figures released by Kantar Worldwide show that SuperValu have capitalised on strides made throughout the year and have cemented themselves as top in the supermarket wars. In the week ending December 6th it shows the Irish Grocery retailer has a 24.7% stake of overall market share and experienced sales growth of 3.7% in the 12 weeks previous to December 6th.

Discount German retailer Lidl have experienced the highest level of sales growth in the same 12 week period, registering double digit sales of 10.6% with equates to 37,000 extra shoppers in store. Dunnes Stores have also continued to show considerable growth with an overall market share of 23.8%.

Kantar Figures

Image via TheJournal.ie

Managing Director of SuperValu, Martin Kelleher said ‘’ We are able to differentiate ourselves from the competition with unique selling points like having butchers in every store to provide expert advice, providing locally produced Food Academy products and an unrivalled level of customer service.’’

SuperValu regain top spot in supermarket ranking

SuperValu has regained their top spot in the supermarket rankings, pitching Tesco by .5%. SuperValu comprise a market share of 24.6% with Tesco ranking second with 24.1%. The results are based on the 12 weeks till November 8th, with Kantar Worldpanel detailing the figures.

SuperValu had previously held the top spot in the 12 weeks leading up till March 29th 2015. Director of Kantar Worldwide David Berry noted that SuperValu are ‘encouraging more repeat shopping trips. The average consumer has visited the retailer on two additional occasions and spent an extra €16 over the past quarter when compared with last year’.

Lidl outperformed all competitors with sales growth of 11.2% and were the only supermarket to boast double digit growth, resulting in an overall market share of 8.7%.

Berry furthered ‘The grocery market is arguably the most competitive retail sector and the latest figures emphasise this, with the three biggest retailers each within one percentage point of each other’.

Supermarket Table

Source: http://www.checkout.ie/supervalu-reclaims-top-spot-in-latest-market-share-figures/21533

 

Most popular supermarkets for weekly shops revealed

Figures have been released showing where Irish consumers are likely to do their main weekly grocery shop. The continued trajectory of discount rival retailers like Lidl and Aldi, have intensified the market over the last number of years. Tesco, have come out on top with 33% of all consumers choosing to do their main weekly shop there.

Tesco have had a rough time of late with a sales trough, but in figures carried out by Checkout Magazine and Ignite Research it points them as the most popular supermarket for big spends. Tesco was also the most popular supermarket choice by females. The greatest disparity of genders was Dunnes Stores, with 19% of who were male and 11% of female.

Value for money was frequently cited as the most popular reason for shoppers in Lidl and Aldi. 86% of Aldi shoppers and 81% of Lidl shoppers believed that their respective supermarkets were the cheapest. The German discount rivals have seen the biggest rise in consumers switching.

Source: http://businessetc.thejournal.ie/tesco-shopping-ireland-news-money-2213681-Jul2015/