Tag: Grocery Market Share

Grocery retail market sees biggest growth since January as Tesco closes gap on SuperValu

Posted on | by Aisling Rafferty

Ireland’s grocery retail market has seen its biggest growth since January according to the latest figures from Kantar Worldpanel.

The figures, which deal with the 12 weeks ending 18th June, show there was an increase in the overall volume of sales of 4.6%. The sector grew by €80m during the period, which is a 3.5% increase on the same period in 2016. Deflation remained consistent over the 12 weeks at -0.2%.

According to Kantar, the average price of goods are down but customer have been making the most of the lower prices by adding more to their baskets each time they make a supermarket trip, a key driver of the recent growth.

Another reason behind the upward trend in sales is the investment made by retailers into own brand product lines. Within the sector, the overall sales of private label or own brand goods are up by 4.2% and currently account for 54% of grocery spend, the highest percentage since March this year.

In terms of market share, SuperValu remain in the top spot with 22.3% of the grocery retail market share. Tesco remain in second place but managed to close the gap between itself and SuperValu to a tiny 0.2%. Tesco grew ahead of the market in the 12 weeks at 3.8%.

Dunnes Stores remain in third place but were actually the strongest growing retailer in the period, increasing value sales by 4.5%. Despite a drop in shopper numbers, the retailer’s existing customer are shopping more often and spending more, on average an additional 10%. Customers average spend grew to €44.50 in-shore.

Of the discounters, Lidl and Aldi have both enjoyed a strong performance over the past 12 weeks, holding market share at 11.7% and 11.2% respectively. Both of the German retailers saw growth during the period with Lidl’s growth accelerated to 3.3%. Aldi remained just ahead of its closet rival at 3.7%..

Grocery Market- SuperValu stay in top spot as Tesco reclaim second place from Dunnes

Posted on | by Aisling Rafferty

SuperValu have retained the top spot in the battle of the grocery giants with 22.5% of the market share, a full half a percent ahead of its next competitor Tesco.

The biggest shift during the 12 weeks ending 21 May, saw Tesco overtake Dunnes to reach second place. Dunnes now sit in third place with 21.9% of the market share. According to the data, published by Kantar Worldpanel, Tesco’s climb back to second place is down to more regular trips by its customers to its stores. While shoppers spent increasing amounts of money at Dunnes, they visited the stores less often.

Dunnes performance was still strong during the period with the retailer’s overall sales increasing by 4.9% compared to the same period last year. Shoppers are spending more instore, with the retailer managing to encourage an impressive 10% spending increase among remaining customers, €47 extra on average with the grocer during the latest quarter. However, while shoppers are spending more, they’re visiting the retailer less often. The retailer had 54,000 fewer shoppers during the past 12 weeks.

Lidl has remained steady, keeping its fourth position with a share of 11.4%, just 0.2 per cent ahead of its main rival Aldi. Both of the discounters have performed well with growth for Lidl has accelerated to 2.7% with Aldi boosting sales by 4%

According to Kantar, the recent fall in prices has been a positive for the grocery industry, encouraging shoppers to spend more. The grocery market continues to see growth, an increase of 2.2% in the last quarter.

The sector was worth €2.37 billion over the 12-week period, an increase of €50 million on last year.

“With the average price per pack falling slightly, growth has been driven by households buying extra items, with the average shopping basket increasing in size,” said director at Kantar Worldpanel David Berry in a press release.

This increased spend was the most beneficial to retailers own brand products which saw a 4% increase in sales within Irish supermarkets compared to this time next year. 54% of the products found in the average Irish supermarket shopper’s trolly carry own-brand labels compared with less than 10% a decade ago before the recession.

Grocery Market Shares: Irish consumers spend €3 million on Easter eggs as Supervalu retain top spot

Posted on | by Aisling Rafferty

Irish consumers made the most of their Easter break this year, buying nearly 100,000 chocolate eggs in recent weeks and increasing their spend on the Easter treats by over €3million this year compared to 2016.

According to the latest grocery market share figures from Kantar Worldpanel in Ireland, which cover the 12 week period up to April 23rd , shoppers were more than willing to spend heavily on traditional seasonal favourites such as Easter eggs, hot cross buns and fresh lamb. Supermarket sales were boosted by the growing popularity of some seasonal favourites with the Kantar figurers revealing sales of hot cross buns jumping by 24% increase buns, a 9% increase in the sale of Easter eggs and fresh lamb sales increasing by 10%.

This boost comes during a time of deflation within the grocery industry with the cost of groceries has fallen slightly in recent months although few consumers are likely to notice much benefit from a 0.3% price decline.

In terms of the ongoing fierce battle for number one supermarket, SuperValu have remained in top spot with 22.8% of the market, which is up 1.8% compared to this time last year.SuperValu was also the only one of the country’s top five grocers’ to have attracted more shoppers within the period with an additional 8,000 customers visiting the supermarket in the past 12 weeks compared to the same period the year before.

Dunnes Stores remained in second place but posted the strongest growth in sales out of all the major retailers. The retailer’s sales increased by an impressive 5.1% since last year. This growth has been caused in part by shoppers adding more to their baskets, with an average spend of just under €40, almost €17 higher than the average for the grocery market.Tesco saw sales fall by 0.6% meaning the chain now occupies 21.6%of the market. Lidl remains slightly on top with a market share of 11.3% while Aldi commands 11%.

Figures via Kantar Worldpanel for 12 weeks ending October 9th.

Dunnes Stores Ireland’s Second Favourite Supermarket

Posted on | by Aisling Rafferty

 

Kantar Worldpanel have realised the supermarket figures for the 12 weeks ending October 9th. The figures are illustrative of Dunnes Stores success, which are now Ireland’s second favourite retailer. SuperValu retain top spot with further sales growth of 2.9% and command a 22.4% overall market share.

  • Tesco have a market share of 21.6% with volume sales increasing.
  • Lidl has increased its share of the market to 11.6%, with sales growth of 5.1%.
  • The average Lidl shopper visited the retailer 11 times over the past quarter.
  • Aldi enjoyed the strongest growth in this period with sales 6.6% higher than last year and growing their share of the market to 11.4%.

David Berry, director of Kantar Worldpanel said ‘’The biggest factor driving growth for Dunnes over the past year has been an increase in the size of the average shopping trip, which has grown by €3 to €38.10.The retailer with the next largest trip size is Aldi, where shoppers part with €25.10 on average – €13 less than at Dunnes’’

All figures from Kantar Worldpanel.

Dunnes are Ireland’s second favourite Supermarket

Posted on | by Aisling Rafferty
Grocery Market Share Figures for 12 weeks ending September 11th 2016
Grocery Market Share Figures for 12 weeks ending September 11th 2016

Kantar Worldwide have released figures for the 12 weeks ending 11th September 2016. Dunnes Stores have seen notable growth and are now Ireland’s second favourite Supermarket, a feat they share with Tesco as they both lie in joint second. SuperValu remain top and command a current market share of 22.4%, the third consecutive month where growth has been above 3% for the Irish retailer.

  • Dunnes Stores increased sales by 6.3% to draw level with Tesco.
  • Dunnes and Tesco now account for 21.6% each of the Irish grocery market.
  • Sales within Grocery continue to grow, up 3.7% year on year during the past 12 weeks.
  • Lidl’s market share now stands at 11.7% – in line with last year – while sales increased by 4.5%
  • Sales growth for Aldi continues to improve, with market share increasing from 11.2% last year to 11.4%.

Director of Kantar Worldwide David Berry expanded on the figures saying “Larger trips have boosted sales for Dunnes, with the average spend increasing by €2.50 to €37.20 in the latest quarter, compared with the same time last year. Dunnes has successfully tempted shoppers to add more expensive items to their baskets, with the average price per item rising to €2.05 – an increase of 12% on last year.”

All figures from Kantar Worldwide.