Irish fast food restaurant Supermac’s has announced they will launch a new range of ready meals called ‘S’Macs’. Supermac’s currently operate in 106 locations after opening their first in Ballinasloe Town, County Galway in 1978. The S’Macs range will bring restaurant best-sellers to supermarkets and will include frozen dressed fries, beef burgers and chicken.


The range was developed specifically ‘’to meet the needs of young, time-poor consumers, looking for convenience without sacrificing taste and quality’’.Supermac’s have amplified their marketing campaign of late and unlike their April fool prank, the S’Macs range is believed to come to supermarket shelves sometime this year.